Marketing Specialist Job at College of the Mainland in Texas City

A bachelor's degree with an emphasis in Marketing, Communications or the Arts

A minimum of 3 years of professional, full-time employment in marketing, advertising, communications, promotions and/or a related field. Knowledge of building marketing campaigns, marketing AP copywriting, experience with photography and videography and social media is required.

Preferred Education/Training/Experience

A bachelor's degree with an emphasis in Marketing, Communications or the Arts

Experience with enrollment marketing for higher education

Experience with planning large events

Experience with data analytics for marketing campaigns

Experience with client relationship management (CRM) platforms for marketing

Minimum Knowledge & Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The COM Department of Marketing and Public Affairs is an extremely high volume and high-performance office. The requirements listed below are representative of the knowledge, skill, and/or ability required.

* A strong commitment to the mission of the College

* Handles multiple tasks and manage several projects concurrently

* Working knowledge of trends (e.g., technology) in the marketing/public relations fields

* Working knowledge and experience with building marketing campaigns

* Excellent interpersonal, oral and written communication skills

* Ability to be creative, perform independently, take initiative and follow-through with assignments

* Ability to be agile, organized and creative is critical

* Ability and willingness to learn new tools and web-based applications for marketing, project management, social media, etc., is required

Preferred Knowledge & Skills

* Working knowledge of client relationship management (CRM) platforms

* Working knowledge of or ability to learn graphic design software

* Working knowledge of Google Analytics and AdWords

* Working knowledge of Adobe products such as Premier is a plus

* Ability to plan and implement all aspects of large-scale events

* Experience with AP Style copywriting for marketing and public relations

Licensing/Certification Requirements

N/A

Job Duties

* Enrollment Marketing:

Plan, develop and execute targeted marketing campaigns aimed at increasing student enrollment and retention. Create visually compelling, engaging and effective marketing materials that resonate with prospective and current students.

* Client Relationship Management (CRM) utilization:

This person will heavily utilize the college's client relationship management (CRM) system to build campaigns, design lead generation funnels and analyze performance data.

* Student Success Initiatives:

Promote programs, services and institutional activities throughout the year that support student success and enhance the student experience. Collaborate with various departments to highlight success stories and create content that encourages student engagement and retention.

* Marketing Campaigns:

Support the creation, launch, management and overall success of various marketing campaigns. Ensure all campaigns are visually appealing, engaging and effectively target appropriate audiences.

* Ticket Request System Management:

Assist with managing the marketing team's ticket request system by coordinating and prioritizing marketing requests from various departments, ensuring timely and efficient completion.

* College Collateral Development and Management:

Assist with the development and maintenance of various marketing collateral such as brochures, fliers, posters and digital assets. Ensure all materials are up to date, align with the College's branding guidelines and effectively communicate key messages to target audiences. Collaborate with internal departments to gather content and coordinate the production and distribution of marketing materials.

* Content Creation:

Participate in a wide range of activities including marketing copywriting for print, digital, social and web; Develop content that tells the College's story and highlights its programs and services.

* Event Planning:

Assist in planning and executing College events, ensuring effective promotion and community engagement.

* Reporting and Analytics:

Track and analyze marketing campaign performance; Provide regular reports on key metrics and use data-driven insights to optimize future campaigns.

* Branding:

Ensure all marketing materials and communications align with the College's brand guidelines and enhance its reputation.

* Other:

Assist with simple website requests/updates and website event calendar listings as needed; manage digital monitors, including physical devices, content, etc.

Physical Requirements

Positions in this class typically require: stooping, crouching, reaching, standing, walking, fingering, talking, hearing, seeing and repetitive motions. Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Attendance Required.

Minimum Salary Range $52,559 Mid Point Salary Range . Maximum Salary Range $65,699 Posting Open Date 10/03/2024 Posting Close Date Posting Will Be Open Until Filled Yes Special Instructions to Applicant

Please NOTE: All applications must contain complete job histories, which include job title, dates of employment (month/year), name of employer, supervisor's name and phone numbers and a description of duties performed. If this information is not submitted, your application may be considered incomplete. Applications with "See attached" or "See resume" will not be accepted in lieu of a complete application. Omission of data can be the basis for disqualification; you may state "unknown" for any incomplete fields. A scanned copy of unofficial transcript(s) must be attached to the online application.

EEO Statement

College of the Mainland is an affirmative action/equal opportunity institution and does not discriminate on the basis of race, color, sex, age, national origin, religion, disability or veteran status.

College of the Mainland does not discriminate on the basis of disability in the recruitment and admission of students, the recruitment and employment of faculty and staff, and the operation of its programs and activities, as specified by federal laws and regulations within Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 and 1992.

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