Moraine Valley Community College is hiring: Marketing Coordinator in Palos Hills
Moraine Valley Community College, Palos Hills, IL, United States, 60465
Under the direction of the Assistant Director of Marketing, the Marketing Coordinator plans, implements and reports on the department's integrated brand and marketing strategies to achieve the college's goals and objectives for student recruitment and retention. The Marketing Coordinator is dedicated to the learning college concepts by developing programs and facilitating activities that enhance the collegiate environment, promote access to college programs and services, and support student success and lifelong learning.
* Actively contributes to the planning, creation and execution of marketing and branding strategies for enrollment management and brand enhancement.
* Assists with digital marketing platforms, including social media, Google analytics, and CRM systems (Salesforce preferred), ensuring optimized performance across channels.
* Collaborates with departments across the college to create and manage website content (WordPress preferred), ensuring it aligns with institutional goals and provides an engaging user experience.
* Writes and edits marketing materials, including programmatic assets, feature stories, digital ads, and social media posts.
* Acts as a lead point of contact for various departments to develop tailored marketing solutions, ensuring campaigns meet internal and external goals.
* Oversee external vendors for paid ad campaigns, ensuring deadlines, budgets, and deliverables are met, while providing strategic insights to improve performance.
* Organizes and uses data to make informed decisions about campaign data, including return on investment, engagement, etc.
* Creates, edits, maintains and/or publishes content for webpages, e-communication, social media, video and other digital marketing efforts.
* Assures quality of the college's digital presences by identifying and fixing issues.
* Ensures proper use of the college's branding and style guidelines across digital platforms.
* Serves on institutional committees, task forces and assists with special events as requested.
* Performs related duties as assigned.