Marketing Director Job at C2 Strategic Communications LLC in Louisville

Summary

C2 Strategic Communications, one of the region’s largest public relations firms, is headquartered in Louisville with offices in Lexington, KY, Indianapolis, IN, and Nashville, TN. Our 35-person firm serves a diverse range of clients and projects across the region, using effective storytelling to strengthen communities and improve quality of life.

We are seeking a dynamic Marketing Director to lead our marketing efforts and manage our marketing resources, while driving our expansion into new markets and developing innovative service offerings.

The ideal candidate is a strategic thinker with an entrepreneurial spirit, strong analytical skills, and a passion for community impact. This role will involve crafting and executing effective marketing strategies, mentoring team members, and delivering measurable results for both our firm and our clients.

A strong understanding of digital marketing tools and trends, combined with an innovative and analytical mindset is essential for success in this role.

To be considered, applicants must supply:

1. A cover letter
2. Resume
3. Two or more samples of marketing campaigns and results

Essential duties and responsibilities

• Develop and implement marketing strategies for company expansion and new service offerings
• Build brand awareness and connect our services with potential customers
• Analyze marketing data and adjust strategies and tactics as needed
• Collaborate with the business development team to identify customer needs and develop service offerings
• Identify target audiences to drive qualified leads
• Manage and mentor marketing resources
• Establish and monitor key performance indicators (KPIs) for the marketing team
• Create marketing plans for external clients that align with our mission-driven approach
• Document marketing processes and workflows with recommendations for improvements based on best practices.
• Develop regular market research reports highlighting trends, opportunities and recommendations.

Measures of Success

• Grow qualified leads and revenue
• Successful launch and adoption of new service offerings
• Clear ROI from marketing investments
• Increase in qualified leads generated for the business development team
• Positive feedback from external clients on marketing strategies

Skills/attributes

Required

• Minimum 6 years of marketing experience, preferably in-house at a professional services firm. A Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field, or an equivalent combination of advanced education, certifications, and demonstrated success in delivering impactful strategies. A Master's degree in a related field may substitute for 1-2 years of experience, depending on its relevance.
• Proven track record in team management
• Proficiency in Microsoft Office, project management software, Salesforce, Google Analytics, Meta and email marketing tools
• Strong analytical skills for interpreting data and providing actionable insights
• Excellent project management and communication skills
• Demonstrated knowledge of current digital marketing trends and best practices
• Experience with SEO/SEM strategies and implementation
• Ability to thrive in an evolving, entrepreneurial environment

Desired Skills and Qualities

• Experience with AI and machine learning applications in marketing.
• Understanding of privacy regulations and data protection in digital marketing.
• Familiarity with WordPress
• Certification in Google Analytics, Google Ads or other relevant digital marketing certifications.
• Passion for community impact and social good
• Entrepreneurial spirit and adaptability
• Self-starter with ability to work both independently and in a team
• Strong belief in the power of trust and relationships in business
• Commitment to our mission of strengthening education, workforce, infrastructure, government services, and healthcare acces

How to Set Yourself Apart

• Be Persuasive
• Be Nimble
• Be Persuasive
• Be Insightful
• Be Connected
• Be Humble but Confident

More About this Role

• A typical work week is 8:30 a.m. to 5:30 p.m. Monday through Friday with a one-hour lunch
• This position will be based in the Louisville, KY office
• Reliable transportation is required
• Night and weekend hours, and the occasional travel, may be required but are minimal
• This is a full-time exempt position that reports directly to the President / Chief Business Development Officer
• Benefits include medical, dental, and vision insurance, retirement savings plan and paid time off

We seek partners, projects and people focused on the greater good–and that’s only possible through diversity, equity and inclusion. C2Strategic Communications drives meaningful connections and conversation to leave this world better than we found it. We lead discussions that build bridges and roads, deliver healthcare and education, drive progress and empower people. We believe people make better decisions when everyone is heard, especially those who’ve been neglected in the past. And we know that communities grow stronger when we listen to each other and work together.

C2 Strategic Communications provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training