Marketing Manager Job at SH Hotels and Resorts in Seattle
SH Hotels and Resorts, Seattle, WA, United States, 98127
Grow with us...
Life at SH is based on a simple idea: the world is beautiful and we want to keep it that way. But we can't do it alone. That's why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.
Grow with us...
This position is located at our sprouting soon Seattle property for 1 Hotels. You will be part of an elite team of sales and marketing professionals who are driven to expand 1 Hotels market brand across the US and beyond. This is a goal driven opportunity with an above average market-based compensation plan.
The Marketing Manager will be responsible for developing and executing a proactive, effective, and integrated marketing strategy that supports the hotel's goals for revenue, guest satisfaction, team member engagement, and sustainability. 1 Hotels is a platform for change, and the Marketing Manager will lead these brand efforts at the hotel level, both externally and internally.
Position Overview..
- With the DOSM and corporate marketing team, develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.
- Develop and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue. Execute brand-wide programs and partnerships at the hotel level.
- Develop local sustainability and community programs and partnerships.
- With the food and beverage team and partner, develop strategies and programs to drive traffic and revenue to F&B outlets from both hotel guests and outside guests.
- With the corporate marketing team, manage PR and influencer agencies to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.
- Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate to the hotel and corporate marketing teams, and act as a brand ambassador during these stays/visits.
- Write and edit copy for internal and external communications including websites, advertisements, marketing/sales materials, and presentations.
- With the corporate marketing team, manage creative resources to develop marketing/sales materials and collateral for all departments. Secure necessary approvals of all creative.
- Oversee photo and video shoots on property, including hotel-arranged and third-party (paid or media/partner). Secure applicable location agreements, insurance, rights agreements, and releases.
- With the revenue management team, develop marketing strategies and offers that align with rate and channel strategies. Support efforts across all channels including CRO, OTA, and GDS.
- Maintain owned and third-party websites and app with relevant hotel offerings, hours, and information. Ensure optimized user experience through language, imagery, and design.
- Coordinate with the corporate digital marketing team to include hotel content in brand emails, send hotel-specific marketing emails, and maintain transactional emails.
- Coordinate with the corporate digital marketing team and brand's social media agency on hotel content and community management.
- Support implementation of the company's CRM and loyalty programs at the hotel level.
- Collaborate with the sales and catering teams to support their goals through the creation of materials, initiatives, and offers for each target segment.
- Support the people operations team with brand training and internal brand initiatives. Support all departments in meeting and exceeding brand standards.
- Professionally represent the hotel and brand at community and industry organizations and events.
- Continually monitor the competitive landscape, city/regional news and events, and industry news, and share insights with the hotel and corporate marketing teams.
- Maintain the marketing calendar, prepare weekly/monthly/yearly reports, and attend regular meetings/calls with the marketing, sales, and revenue teams.
- Communicate marketing news and highlights to Hotel team. Post content on internal mobile app.
- 3-5 years of experience in marketing, preferably in lifestyle or luxury hospitality
- Passion for the mission and values of 1 Hotels, with general knowledge of sustainability issues
- Bachelor's degree or equivalent experience
- Exceptional verbal and written communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong organizational, administrative, and technical skills
- Strong interpersonal skills and service/hospitality orientation
- Team player willing to pitch in to support colleagues in all areas
About us...
Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. As a misson-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, SH Hotels & Resorts is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.
$80,000 to $90,000
SH Hotels and Resorts is an equal opportunity employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.
SH Hotels & Resorts is an Equal Opportunity Employer