Marketing Assistant Job at DACUT in Flint

WHERE PASSION MEETS PROFESSION

We're looking for a motivated, team-driven Marketing Assistant to join our dynamic cannabis retail team! If you thrive in a fast-paced environment and have a knack for promotions with a solid understanding of the cannabis industry, this is the perfect opportunity for you. We need someone who's all about keeping things fresh, data-driven, and on point-someone who is ready to dive in and optimize campaigns across the board.

Experience:

• Previous experience in a marketing role is highly valued, especially within the cannabis industry.
• Familiarity with digital marketing tools, including social media management, content creation, and email campaigns, is essential.
• Proficiency with platforms such as Weedmaps, Dutchie eCommerce, Dutchie Backoffice, Alpine Texting Platform, Canva, Mailchimp, and CRM software will give you a strong advantage.
• Knowledge of the cannabis industry and its marketing regulations (including advertising restrictions and compliance) will set you apart.

Knowledge:

• A strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn) and how to create engaging content that resonates with cannabis consumers.
• Familiarity with marketing automation tools, such as Mailchimp and social media scheduling tools, is important for streamlining campaigns and outreach.
• Knowledge of cannabis-specific regulations for advertising, including state and federal guidelines for cannabis marketing, is essential for ensuring compliance in all marketing initiatives.
• An understanding of SEO principles and digital analytics tools is a plus for tracking campaign performance and optimizing content.

Personality:

• Exceptional communication skills, both written and verbal, are essential for crafting compelling content and engaging with our audience across multiple channels.
• Creativity and a passion for content creation will help you develop unique, captivating campaigns that elevate our brand in the cannabis space.
• Highly organized and detail-oriented, you can efficiently manage multiple projects, ensuring deadlines are met and campaigns run smoothly.
• A positive, solutions-focused attitude will help you thrive in a collaborative, fast-paced environment while supporting the broader marketing team.

What You'll Do:

• Campaign Support: Assist in developing and executing marketing campaigns across digital, print, and social media channels, with a focus on promoting our cannabis retail products.
• Promo Management: Crafting engaging promo text for email blasts and special promotions to drive customer engagement and sales.
• Social Media Optimization: Monitor social media platforms, schedule posts, engage with followers, and analyze performance metrics. Tweaking and perfecting Weedmaps banners and carousels to maintain an appealing online presence and ensure optimal performance.
• Market Research: Conduct research on cannabis trends, customer preferences, and competitor strategies to inform marketing decisions.

Platform-Specific Responsibilities:

• Weedmaps Management:
  • Update bios, featured products, and menu images to ensure an accurate and visually appealing platform presence.
  • Create, upload, and manage deal banners to align with marketing campaigns.
  • Monitor menu displays and resolve any discrepancies or errors.
• Dutchie eCommerce:
  • Ensure menu item accuracy by updating product scoring, bios, carousels, and image banners.
  • Audit and optimize product displays to maintain consistency, ensuring accurate and seamless data flow across platforms.
• Dutchie Backoffice:
  • Upload menu photos to the catalog.
  • Update and correct product details such as THC percentages, categories, or naming conventions.
• Alpine Texting Platform Management:
  • Layout visually engaging text blasts, linking deal images directly to corresponding menu products.
  • Monitor the Alpine issues spreadsheet to identify and resolve customer loyalty concerns promptly.
  • Design and implement new customer surveys to gather feedback and insights.
  • Create and schedule app notifications for promotions and events, ensuring timely and effective communication.
• Canva Content Creation and Management:
  • Manipulate and optimize visual assets for daily text blasts and deal banners, ensuring high-quality and engaging content following templates provided.
  • Update product menus regularly to reflect current inventory and promotions.
  • Collaborate with the marketing team to ensure content aligns with brand and campaign objectives.
• Quality Assurance and Optimization:
  • Conduct routine audits of online menus for accuracy, consistency, and alignment with promotional strategies.
  • Identify and resolve discrepancies in product descriptions, THC percentages, and categorization.
  • Test and verify menu updates to ensure seamless and accurate displays.
• Collaboration and Feedback Integration:
  • Work closely with the marketing team to implement updates and campaigns.
  • Take assertive direction and incorporate constructive criticism to enhance workflows and deliverables.
  • Coordinate with other departments to ensure alignment on platform updates and customer-facing content.

Skills:

• MUST know Dutchie Backoffice platform.
• MUST know Dutchie eCommerce platform.
• MUST know Weedmaps platform.
• MUST know Canva platform.
• Willing to train on Alpine Texting Platform - Certification will be provided.

What We Offer:

• Competitive Pay and a comprehensive benefits package, including dental, vision, and health insurance.
• Opportunities for Growth and development within the cannabis industry.
• A vibrant, supportive team that shares your passion for cannabis and innovative marketing strategies.

Find more vacancies at www.dacut.com/careers