Media Strategist Job at University of Texas at Austin in Austin
University of Texas at Austin, Austin, TX, United States, 78716
Media Relations: Enhance the reputation of the University by facilitating story placement with an emphasis on promotion of the Strategic Plan pillars. Develop strategic relationships with relevant statewide and national media contacts. Identify media contacts and pitch stories and faculty experts as sources to members of the media on enterprise stories, topical news events, and upcoming date pegs. Create expert lists for major happenings as assigned. Help share and promote strategic news content across colleges, schools, and units. Work with internal and external stakeholders to develop events, programming, and other opportunities for media to learn about key University advancements in priority initiative areas.Writing: Write original news content for the University (explainers, QandAs, roundups, media pitches, etc.) on a wide array of topics. Plan, identify, write, edit, promote and publish content for use in news releases, feature stories, web content and social media posts. May proof and copy edit news releases or other documents as needed for the Media Relations and Newsroom team.Communications Planning and Collaboration: Serve as the point of contact for projects with internal/external partners for announcements, communications plans, news releases and media pitches. Assist with press conferences or other events where media will be present.Other related duties as assigned.