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Home Depot

Manager, Media Strategy - Orange Apron Media Job at Home Depot in Atlanta

Home Depot, Atlanta, GA, United States, 30383


Position Purpose:

The Manager, Media Strategy oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.

Key Responsibilities:
  • 10% Budget Management - Budget management and stewardship of omni-channel investments
  • 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
  • 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
  • 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
  • 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
  • 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Direct Manager/Direct Reports:
  • This position typically reports to Sr Manager, Media
  • This position has 0 direct reports
Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.
Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
Preferred Qualifications:
  • Omni-channel agency planning/buying experience
  • Previous client-side omni-channel planning experience
  • Previous leadership, mentoring and/or coaching experience
  • Retail/multi outlet advertising experience
  • Master's Degree
  • Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
  • Highly organized with an ability to combine strategic direction with hands-on tactical execution
  • Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
  • Strong presentation skills with ability to gain alignment on recommendations
  • Must be proficient in Excel/Word/Powerpoint computer programs
  • Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
  • Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
  • Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers
Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
  • No additional education
Minimum Years of Work Experience:
  • 5
Preferred Years of Work Experience:
  • No additional years of experience
Minimum Leadership Experience:
  • None
Preferred Leadership Experience:
  • None
Certifications:
  • None
Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict