MEDIA PLANNER/ BUYER Job at KTC Inc. in Atlanta

POSITION: Media Planner / Buyer 

POSITION TYPE: Contract, Part-time

POSITION TIME: 5-6 Months 

PAYMENT: Negotiable Project Fee

OVERVIEW

KTC is a full-service marketing agency dedicated to changing how the world sees, supports, and engages with social impact brands. We not only share in our client's purpose – we rely on creativity, technology, and smart partnerships to fulfill the visions of the brands we service. We walk with our brands every step of the way from brand/campaign development and creative execution to a brand/campaigns launch, including all aspects of production and data reporting. 

We are seeking a talented and experienced Media Strategist / Planner to join our team on a contact, part-time basis, with the opportunity to become full-time after contract period commences. In this role, you will be responsible for developing and executing a comprehensive media strategy to elevate our client’s brand presence and drive meaningful engagement. The ideal candidate will have a strong background in media planning and execution, with expertise in digital, social, local, and PR campaigns. They will play a pivotal role in researching, analyzing, and recommending the optimal media mix to maximize impact and ROI while ensuring alignment with the overarching brand strategy.

OVERVIEW OF EXPECTATIONS:

• Deliver data-driven media strategy recommendations aligned with campaign objectives.

• Effectively manage campaign budgets, maintaining an optimal media mix.

• Proactively identify opportunities for optimization through performance metrics and testing.

• Serve as a thought leader in the evolving landscape of media channels and audience behavior.

• Ensure the timely delivery of high-quality campaigns across platforms.

KEY RESPONSIBILITIES:

• Develop a customized, comprehensive media strategy that meets clients’ business and marketing objectives, ensuring alignment with internal brand positioning strategies and distribution goals.

• Design and oversee the media plan, with an anticipated mix:

  • Digital: Search engines, healthcare websites, YouTube, OTT platforms.

  • Social Media: Facebook, Instagram, Twitter, LinkedIn.

  • Local Media: Local news websites, newspapers, lifestyle magazines, radio stations, billboards, transit advertising.

  • PR: Press releases, community health events.

• Conduct in-depth research and analysis to determine the most effective media strategies and present recommendations to stakeholders for approval.

• Collaborate with project managers and creative teams, as needed, to guide the development of assets to meet the specifications of each platform.

• Pilot, refine and report on strategies through:

  • A/B testing and public sentiment analysis.

  • Campaign measurement, evaluating ad performance, engagement, reach, impressions, site traffic, audience growth, and content effectiveness.

  • Media recommendations based on performance insights.

• Provide editorial services to ensure consistent, high-quality messaging across media channels.

• Act as a liaison between internal teams and external media vendors, ensuring smooth execution and optimization of campaigns.

• Collaborate with the Operations team to evaluate and implement optimal media planning and tracking tools, streamlining operations and improving campaign measurement accuracy.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field OR

• 5+ years of experience in media strategy, planning, and execution for an agency and/or national campaigns, with a focus on integrated campaigns.

• Proficiency in digital and social media platforms, paid and earned media channels, and PR strategies.

• Strong analytical skills with the ability to translate data into actionable insights.

• Excellent project management and organizational skills.

• Exceptional communication skills to present strategies and performance metrics to stakeholders.

• Experience in healthcare or community-focused campaigns is a plus.