Social Media Specialist Job at Ruby Slipper Restaurant Group in New Orleans

Born from a small restaurant in New Orleans’ Mid-City neighborhood, Ruby Slipper Restaurant Group has grown to operate two brands with over 20 restaurants throughout the Southeast (and still growing!). Our concepts, Ruby Slipper and Ruby Sunshine, bring the spirit and soul of New Orleans to brunch

Summary of Position:

We are seeking a highly creative and self-motivated individual to join our team in the role of Social Media Specialist. This multifaceted position encompasses both social media management and graphic design responsibilities, aimed at creating engaging content for our various social media and digital platforms. The Social Media Specialist will play a pivotal role in generating measurable interest and brand recognition for Ruby Slipper and Ruby Sunshine concepts. The ideal candidate possesses a strong visual sensibility and a passion for crafting effective social media campaigns.

Duties & Responsibilities:

• Ability to develop a comprehensive social media content strategy across the brand’s national Facebook, Instagram and TikTok pages to ensure consistent brand messaging.
• Plan, create and manage monthly content calendars incorporating images, video, graphics and copy for social platforms.
• Schedule posts and maintain a consistent presence across all social platforms based on an editorial calendar.
• Cultivate and grow our online communities, interacting with followers via comments, DMs, and other social media interactions.
• Stay current with the latest social media trends and innovations, using this knowledge to inform content creation and strategy.
• Analyze engagement metrics to assess the effectiveness of content, making data-driven recommendations for improvement.
• Work closely with cross-functional teams to create compelling visual and written content, including photos and videos.
• Utilize multiple social media platforms to connect with guests, fans, and influencers.
• Occasionally attend special events to capture content for promotional purposes.
• Assist in planning and executing 3-4 photoshoots per year to capture content for Ruby Slipper’s website and social media accounts.
• Deliver monthly performance reports providing strong analysis/insights on top-performing posts, impressions, engagements, audience growth, and recommendations for future content.
• Assist in executing paid media strategies to complement organic social content.
• Help evolve Ruby’s voice across platforms, creating playful, entertaining copy for digital and offline use.
• Work with freelance graphic designers, photographers and videographers to generate content for campaigns.
• Maintain and organize digital image libraries for easy access.

Minimum Qualifications:

• 3+ years of social media marketing experience
• Proficient in Adobe Suite, HTML/CSS, and social media management tools.
• Proven track-record of creating and executing successful social media campaigns. Ability to provide examples of prior campaigns personally created and executed.
• Strong understanding of social analytics tools and metrics.
• Knowledge of online marketing strategies and major marketing channels.
• Must possess a valid driver's license and maintain a clean driving record. A personal vehicle may be required, with an insurance waiver to be signed.
• This position is based at our home office in New Orleans, LA

The ideal candidate:

• Creative Vision: Demonstrates exceptional creativity with a sharp eye for aesthetics and a passion for design.
• Communication Skills: Strong writing and verbal communication skills, with the ability to craft engaging content.
• Self-Starter: Self-directed, highly motivated, and able to manage multiple projects with ease.
• Detail-Oriented: Strong organizational skills, analytical thinking, and an eye for detail.
• Adaptability: Thrives in a fast-paced environment, juggling multiple tasks while maintaining quality and deadlines.
• Team Player: Collaborative with cross-functional teams, but also capable of working independently.
• Customer-Centric: Strong interpersonal skills with a focus on building meaningful connections with audiences and stakeholders.

Ruby’s Benefits Include

• Medical and Dental Group Benefits
• Company provided Life Insurance Benefits
• Paid Time Off
• 401K Plan with employer match