Biddable Media Manager Job at imre in New York
imre, New York, NY, US
Job Description
Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.
At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.
We're looking to add to our team of experts, and can't wait to meet you!
PRINCIPLE RESPONSIBILITIES AND DUTIES:
- Managing a portfolio of paid search, paid social, and display campaigns across multiple client accounts
- Developing paid media strategies and media plans as part of wider strategies for clients
- Liaising with the relevant parties to devise and set up tracking pixels, conversion pixels, and behavior event tracking in order to track effectiveness of paid media campaigns and other digital activity
- Managing the day-to-day functions of digital account management, including maintaining competitive reports, campaign data/results, flowcharts, budgets, invoices, and finances
- Facilitating campaign setup and launches, ensuring proper QA of campaign and tracking setups
- Championing the paid media team and the wider media team within the agency
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:
- Bachelor's Degree
- 2+ years of experience
- Pharmaceutical agency experience
- Strong working knowledge in paid media channels, including paid search, paid social, display, and emerging channels
- Experience in planning, executing, managing, and optimizing paid media campaigns
- Experience and understanding of using tracking pixels, UTM tags and parameters, and tagging and tracking website behavior using tag manager systems
- Advanced understanding of paid media and the media tech landscape
Salary Range: $75,000-$100,000/yearly
*Salary dependent upon experience & location
imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.