Social Media Manager/NAT Job at Cradles to Crayons in Philadelphia

Job DetailsJob LocationBoston, Chicago or PhiladelphiaPosition TypeFull TimeDescriptionABOUT CRADLES TO CRAYONS:Cradles to Crayons is leading the way to #EndClothingInsecurity. Cradles to Crayons (C2C), founded in 2002, provides children living in homeless or low-income situations, with the essential items they need to thrive-at home, at school, and at play. We supply clothing, shoes, diapers, school supplies, and more, free of charge. Our vision is that one day all children will have the essentials they need to thrive. Two in 5 kids in the United States are currently facing Clothing Insecurity, going without basic essentials like pants, shoes, diapers, and school supplies during their critical development years. Three of the top 10 reasons kids miss school are rooted in Clothing Insecurity-just one example of the significant short- and long-term social and economic costs when these needs go unmet. Cradles to Crayons keeps Clothing Insecurity at the core of our mission and is the only large-scale nonprofit organization to focus on this resource gap. Since its founding, Cradles to Crayons has distributed more than four million customized packages of essentials to children in Massachusetts, Greater Philadelphia, Chicagoland, and nationally, through Giving Factory Direct-a first-in-kind online clothing donation platform launched in 2021. Cradles to Crayons takes a three-pronged approach to mitigating Clothing Insecurity: In-person Engagement-through tens of thousands of children and adults volunteering at our Giving Factory warehouses to sort and package high volumes of new and like-new donations from our communities for our Service Partners to distribute to the children they serve. Online Product Donations-Giving Factory Direct matches product donors directly to children who need the items they have to donate. GFD is currently available in a growing number of communities as we expand our reach nationally. Advocacy and Awareness-Cradles to Crayons is uniquely positioned to raise Clothing Insecurity as a national issue through awareness campaigns, data/evaluation, and legislative outreach. Cradles to Crayons has earned the highest possible rating from Charity Navigator since 2009. Only 2% of charities nationwide have received this distinction. C2C has a budget of $20M for FY25. POSITION OVERVIEW: Cradles to Crayons is leading the way to #EndClothingInsecurity and build more visibility and solutions for this hidden crisis. Our high-volume clothing and essentials distribution, Partnerships, and advocacy, education, and awareness efforts aim to increase clothing support for more children across the U.S. The External Affairs (EA) team focuses on consistent and impactful visibility for our growing work across our Cradles to Crayons, Giving Factory Direct, and End Clothing Insecurity brands. Reporting to the Associate Director of Digital Marketing, the Social Media Manager is a new position within our new centralized MarCom team and is responsible for managing and growing our presence across various social media platforms, creating engaging content, and building strong relationships with our audience. The role will collaborate closely with MarCom and other functional teams and colleagues to develop and implement social media strategies that align with our brand goals and drive engagement including: comprehensive social media plans; strengthen internal and external positioning; work with external agencies to expand awareness of C2C's expertise around childhood and family poverty, clothing needs and distribution, connecting communities, and leading the #EndClothingInsecurity movement across all our work. MAJOR RESPONSIBILITIES: •Model and lead a positive "One Cradles to Crayons" culture, underpinned by Cradles to Crayons' Cultural Values and related behaviors. •Manage and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.). •Create original content, curate, and schedule engaging content (text, image, and video) that aligns with brand voice and objectives. •Monitor social media channels, respond to comments, messages, and mentions in a timely manner to foster community engagement. •Analyze social media metrics and performance using tools such as Google Analytics, HubSpot, and provide regular reports to optimize strategies. •Stay up to date with the latest social media trends, tools, and best practices to continually improve performance. •Collaborate with marketing, design, and market teams to create content that drives brand awareness, engagement, and conversions. •Assist in the development of social media advertising strategies, including creating ad copy and budgets. •Identify and engage with influencers, partners, and customers to expand brand reach and engagement. •Help establish and implement best practices and processes to support project teams/plans/management. •Support increased local, regional, and national engagement, presence, brand awareness, and thought leadership for Cradles to Crayons, Giving Factory Direct, and End Clothing Insecurity. OTHER RESPONSIBILITIES: •Identify internal and external communication opportunities and challenges. Work with MarCom team and organizational leadership and staff to develop and execute appropriate strategies in support. •Working with the Associate Director of Digital Marketing and MarCom Director, help coordinate, execute, and track aligned social media execution with strategic MarCom campaigns •Ensure that internal and external communications and collateral materials are current, effective, and are consistent with Cradles to Crayons/Giving Factory Direct/#EndClothingInsecurity brand and messaging. •Working with MarCom leadership, help develop a fundraising strategy and goals for MarCom team and Social Media Manager role. REQUIRED EXPERIENCE/KNOWLEDGE/SKILLS/ABILITIES: •3-5 years of proven experience managing social media accounts for brands or organizations •Strong understanding of major social media platforms and their algorithms •Experience with social media management tools (e.g., HubSpot), analytics tools (e.g., Google Analytics, Meta Business Suite Insights) and project management systems (e.g., Air Table) •Experience with social media fundraising •Excellent written and verbal communication skills with a creative approach to content creation •Ability to multitask, prioritize, and meet deadlines in a fast-paced environment •Basic knowledge of graphic design and video editing tools (e.g., Canva) •A passion for social media trends and digital marketing •Excellent written and verbal communication skills with strong attention to detail •Excellent in creative campaigning •Can-do attitude •Ability to juggle multiple projects simultaneously •Non-profit experience a plus •Team player DIVERSITY IS OUR STRENGTH: Diversity and Inclusiveness are core values at Cradles to Crayons, and we continuously strive to be a team where everyone feels welcome and supported. It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law. Individuals from underrepresented groups are especially encouraged to apply. WORKING CONDITIONS: This is an office / work from home remote virtual environment with occasional visits to C2C Giving Factories. There are no hazardous or significantly unpleasant conditions. ACCOMMODATION: In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made by Cradles to Crayons which may pose serious health or safety risks to the employee or others, or which impose undue hardships on the organization.