Civilized People is hiring: Social Media Specialist in New York

The Senior Social Media Marketing Specialist will work closely with the marketing team, as well as cross-functional partners and company leadership to create engaging content for our social and new media presence, including keeping social media channels updated and brand-focused, and seeking out new medias and ways of connecting with audiences with our luxury food brand.

·          Managing social media channels, including Facebook, Instagram, LinkedIn, You Tube, TikTok and other relevant platforms creating channel specific content

·          Evaluate emerging platforms, reporting how they would contribute to our social ecosystem as well as how they would drive potential sales

·          Partner with and manage social media agency

·          Work with the Marketing Manager and media agency to create/optimize an ever-evolving promoted post plan

·          Oversee the creation of social media visual content – continually enhancing imagery to be relevant, defining the social brand aesthetic/lifestyle and growing follower base

·          Ownership of influencer relations and brand partnerships

·          Support the planning and execution of photo & video shoot needs

·          Create dynamic written, graphic, and video content

•      Partner with Leadership to develop LinkedIn content and presence for the brand

·          Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation

·          Cultivate influencer and brand relationships creating mutually beneficial programming with measurable results

·          Partner with and oversee social media agency

•      Research audience preferences, discover current trends and stay current with platform offerings

·          Lead social media management of brand activations, events, community management, day to day engagement and messaging

•      Develop innovative social media campaigns to increase engagement and grow audience

·          Analyze and report audience information and demographics, and success of existing social media projects, posts, stories

•      Propose innovative ideas and concepts for social media and marketing content to drive store and web traffic

·          Work with marketing and other Citarella team members to coordinate social/digital ad campaigns to drive awareness of markets, e-commerce and Citarella experts.

•      Use timelines and scheduled content to create a consistent stream of updated content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize

·          Communicate social and marketing plans to all levels of the organization

·          Facilitate conversations with customers, respond to inquiries, report on fan/customer commentary/feedback

·          Assist in the organizing promotional events and support socially as well as attend/support them