University of North Alabama is hiring: Global Media & Marketing Specialist in Fl

Salary : $35,347.52 - $47,129.68 AnnuallyLocation : Florence, AlabamaJob Type: StaffDivision: Academic AffairsDepartment: International AffairsOpening Date: 11/20/2024FLSA: Non-ExemptJob openings are posted for a minimum of seven days. This job may be removed from posting boards and filled any time after the minimum posting period has ended. The posted salary and/or position title may be adjusted dependent on the successful candidate's education, experience, and unique qualifications as they relate to the position. Description This position is responsible for supporting the international education mission by ensuring effective communication, branding, and marketing strategies are developed and executed, and for developing creative content for international programs focused on making a positive global impact. Responsibilities include, but are not limited to, developing and implementing a cohesive OIA global marketing strategy that incorporates OIA's programs and utilizes an integrated platform approach to target OIA's multiple audiences and address its multi-faceted international outreach goals, while maintaining cohesion with the University's brand and marketing strategies. Essential Job Duties Learn the basic workings of the office in order to inform content creation to promote the international education mission and vision;Ensure that all promotional material is relevant to international markets, accurate, current, engaging, and culturally sensitive;Create branding that adheres to university standards in all aspects of branding, communication, and marketing for all office areas;Manage/develop social media handles, brochures, newsletters, proposals, and media relations;Develop audience specific communication strategies for engaging prospective, current, and former international students across all platforms;Plan, create, review, revise, approve, implement, and track strategic international marketing content for all facets;Produce and/or coordinate digital and video materials for the office to use in international recruiting, international marketing campaigns, partner promotional purposes, and campus engagement;Develop and launch partner specific international student recruitment media kits; Maintain, update, and/or create web pages in alignment with both the office and UNA's marketing strategies and tactics;Work closely with Enrollment Marketing & Digital Communications to promote important research, awards, honors, and events through digital media channels and/or press releases;Ensure coverage of all office events via social media campaigns, live-streaming, and archival documentation via photos and/or videos;Periodically audit and report on the current state and strategy of digital media accounts, comparing current performance and strategy to peer schools and industry benchmarks;Identify and implement new ways to develop brand awareness and engagement through digital media and promotional items;Communicate with students, alumni, and faculty to arrange takeovers, interviews, quotes, permissions, etc.;Cultivate relationships with prospective and current international students, international alumni, campus community, and the community-at-large;Promote events and programs to develop public interest and participation in international affairs;In consultation with the Vice Provost, develop annual marketing goals and objectives and implement plans to meet such;Facilitate/ensure branding consistency in all international recruitment materials;Oversee the preparation and implementation of public relations and international marketing initiatives;Collaborate with and supervise student graphic designers, videographers, and content creators in the production of digital and/or print materials;Coordinate the purchase and placement of advertisements in digital and print outlets for international marketing initiatives;Design and/or facilitate the purchase, distribution, and inventory of all promotional items;Perform all other duties as assigned.ADDITIONAL DUTIES:Assist with the identification of fundraising ideas/opportunities and craft content proposals;Assist with fundraising event planning and sponsorship coordination as needed. Minimum Qualifications Bachelor's degree is required;Experience in communications strategies is required;Experience in traditional and digital marketing is required.LICENSES, CERTIFICATIONS, OR REGISTRATIONS: NoneKNOWLEDGE, SKILLS, AND ABILITIES:Excellent writing/editing and verbal communication skills; Ability to create content, proposals, and campaigns based on key ideas and opportunities; Highly collaborative style; Ability to manage a variety of concurrent initiatives; Self-starter with an entrepreneurial spirit; Ability to be detail oriented and rigorous in assuring communications are current, succinct, and engaging; Knowledge/understanding of social media and search engine analytics. Special Instructions to Applicants Applicants must upload a resume at the time of application as well as provide contact information for at least three professional references. For questions, please email or call 256.765.4291 and select option #2. Selecting an option other than #2 will result in a delayed response. UNA is an equal opportunity employer committed to achieving excellence and strength through diversity. UNA seeks a wide range of applicants for this position so that one of our core values, ethnic and cultural diversity, will be affirmed. UNA is a smoke-free campus.Staff Benefit Summary - For more details regarding each benefit listed below, please visit the HR website at or click on the links below.UNA has a fully-insured group health insurance program with , which includes medical, prescription drug, vision, psychiatric, and substance abuse benefits for full-time university employees, and their eligible dependents. The University covers the full individual premium for eligible employees.Blue Cross Blue Shield of Alabama Health/Vision/RX - Monthly PremiumsTier Employee Cost UNA Cost Total PremiumEmployee $0.00 $557.95 $557.95 +Child(ren) $362.65 $557.95 $920.60 +Spouse $557.94 $557.95 $1,115.89 +Spouse & Child(ren) $641.08 $557.95 $1,199.03UNA also provides dental coverage through The University covers the full individual premium for eligible employees.Blue Cross Blue Shield of Alabama Dental - Monthly PremiumsTier Employee Cost UNA Cost Total PremiumEmployee $0.00 $27.54 $27.54Family $36.34 $27.54 $63.88UNA provides all eligible employees with basic life insurance at no cost to the employee. The basic life coverage level is 1.5 times the covered employee's annual base salary with a maximum benefit of $400,000. Included with your basic life coverage is Accidental Death and Dismemberment coverage at 3 times the covered employee's annual salary. The provider for this coverage is As a member of the , eligible employees have life benefits available through the TRS. Also, for eligible active employees, a death benefit of the payment of accrued sick leave is paid to the employee's beneficiary by the University.This coverage provides benefits after a 90-day period of disability. The monthly benefit is 60% of the covered employee's monthly base salary not to exceed $10,000 per month. The cost for this benefit is paid in full by the University for eligible employees and the provider for this coverage is Retirement PlansThe is a defined benefit plan in which participation is mandatory for eligible employees. Eligible employees are categorized by the TRS as Tier I or Tier II members. Rates below are effective as of October 1, 2023 Tier I - Employee contribution rate is 7.5% for regular employees and 8.5% for law enforcement employees. Tier II - Employee contribution rate is 6.2% for regular employees and 7.0% for law enforcement employees.- this retirement plan is a voluntary, supplemental, deferred compensation plan. - this plan is a voluntary, supplemental, deferred compensation plan offered by the Retirement Systems of Alabama.The University provide a $6.00 per month credit to eligible employees to offset the cost(s) for supplemental, voluntary benefits. All full-time regular employees are eligible for this benefit on the first day of the month following the completion of 90 days of employment. Flexible Spending Accounts - HealthEquity Cancer Insurance - Allstate Short-Term Disability Insurance - Fort Dearborn Life Life Insurance - Symetra Accident Coverage - Symetra Critical Illness Insurance - Symetra Hospital Indemnity Coverage - Symetra Vision Insurance - VSP Air Evac Lifeteam Long-Term Care Insurance - LTCi PlansUNA provides remission of tuition to eligible employees and to their spouses and qualified dependent children.Paid Time Off- Annual leave is accrued for each hour worked. During the first 2 years of employment, the accrual is 10 workdays. After completion of 2 years of continuous service, eligible employees are entitled to 12 days of annual leave and, for each additional year of service, annual leave is increased by one day per year to a maximum of 20 days after 10 years.- Full-time regular staff members are entitled to 96 work hours (12 workdays) of sick leave each year at the employee's regular rate of pay regardless of length of service.- Full-time, regular staff employees are eligible for paid holidays.01 Do you have a bachelor's degree? No Yes 02 Do you have experience in communications strategies? No Yes 03 Do you have experience in traditional and digital marketing? No Yes Required Question