Director, Awareness Media North America Job at Primus Software Corporation in Ne

Job Title: Director, Awareness Media North America

Duration: 09+ Months Contract

Location: Newark NJ 07102 (Hybrid – 2days/Week)

Description:

Director, Awareness Media North America

About the Role:

We're seeking an experienced Awareness Paid Media Director to join our North American team on a short-term contract (approximately 6 months). This role is crucial in developing and executing awareness media strategies to meet brand awareness, consideration, and acquisition goals. The ideal candidate has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record testing and measuring media investment to establish business impact.

Key Responsibilities:

• Develop and execute best in class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
• Explore innovative media partnerships with media owners to drive awareness and consideration of client beyond traditional media placements
• Manage the awareness media budget and optimize spend across channels.
• Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
• Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
• Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
• Stay current on digital media industry trends and recommend innovative approaches.

Qualifications:

• 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
• Experience with attribution, incrementality, and media measurement models.
• Strong leadership, analytical, and strategic skills.
• Expertise in budget management and forecasting.
• Proven ability to translate data into actionable recommendations.
• Experience in utilizing customer insights for successful marketing campaigns.
• Excellent interpersonal and cross-functional collaboration skills.

Preferred Qualifications:

• MBA or graduate degree.
• Media agency experience.
• Strong oral and written communication skills.
• Deep understanding of subscription revenue business models