Synergy Interactive
Director, Awareness Media Job at Synergy Interactive in Newark
Synergy Interactive, Newark, NJ, United States, 07175
Remote Situation: hybrid Newark - need someone willing to work 5x a week onsite in Newark starting in April.
Director, Awareness Media North America (TEMP)
Key Responsibilities:
- Develop and execute best in class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
- Explore innovative media partnerships with media owners to drive awareness and consideration of audible beyond traditional media placements
- Manage the awareness media budget and optimize spend across channels.
- Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
- Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
- Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
- Stay current on digital media industry trends and recommend innovative approaches.
Qualifications:
- 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
- Experience with attribution, incrementality, and media measurement models.
- Strong leadership, analytical, and strategic skills.
- Expertise in budget management and forecasting.
- Proven ability to translate data into actionable recommendations.
- Experience in utilizing customer insights for successful marketing campaigns.
- Excellent interpersonal and cross-functional collaboration skills.
Preferred Qualifications:
- MBA or graduate degree.
- Media agency experience.
- Strong oral and written communication skills.
- Deep understanding of subscription revenue business models