Social Media & Digital Coordinator Job at Empire State in New York

*Applicants MUST submit a cover letter with resume to be considered.

*This position will require in-office presence. Hybrid work schedules may be possible based on specific job duties and consistent with ESD policy.

*Minorities, women, and individuals with disabilities are encouraged to apply. Please contact Human Resources if you require an accommodation.

BASIC FUNCTION:

Empire State Development (ESD), New York State’s chief economic development agency, is seeking a dynamic and creative Social Media & Digital Coordinator to join our Public Affairs Department in the New York City office. The ideal candidate will be responsible for developing, managing, and executing a comprehensive social media strategy that aligns with ESD’s mission to promote economic growth and development across New York State.

WORK PERFORMED:

• Develop and execute a comprehensive social media strategy aligned with ESD’s strategic messaging across LinkedIn, Facebook, and X.
• Manage and curate ESD’s social media presence.
• Maintain a dynamic content calendar with monthly themes.
• Create diverse, engaging content including industry observances, economic indicators, project milestones, leadership spotlights, and regional initiatives.
• Produce interactive posts, press release highlights, news updates, long-form LinkedIn articles and short-form videos that highlight key achievements and milestones.
• Coordinate social media posts and requests with regional offices and internal divisions.
• Organize and maintain a media asset archive.
• Monitor and share relevant news stories.
• Implement alt text for accessibility.
• Collaborate with the Analytics Manager on performance tracking and reporting.
• Stay current with social media trends, best practices, and relevant holidays.
• Assist in executing day-to-day updates and content maintenance for ESD’s website, Esd.NY.Gov
• Support other digital related assignments or projects as needed.

MINIMUM REQUIREMENTS:

Education Level Required: bachelor’s degree in communications, Public Relations, Marketing or related field. Associate’s degree with 7 years, direct relevant experience may substitute.

Relevant Experience required: A minimum of two plus (2) years of experience in social media, content creation or digital marketing required. Government or non-profit experience ideal.

Knowledge Required: Familiarity with website content management systems (e.g. Drupal, WordPress, Wix). Proficiency in major platforms (Facebook, X, LinkedIn, YouTube). Knowledge of best practices, analytics, and reporting. Experience with management tools (e.g. Loomly, Sprout Social). Strong copywriting and editing abilities. Exceptional English grammar and spelling. Experience with graphic design and video editing tools (e.g. Canva). Excellent judgement on tone and brand appropriateness. Strong organizational skills and attention to detail.

ALTERNATE MINIMUM REQUIREMENTS FOR INTERNAL CANDIDATES: A minimum of 5 years of satisfactory service in another (relevant) position with Empire State Development. Up to 2 years of accredited post-secondary education, or service in the U.S. military may be substituted for service at ESD.