Account Based Marketer Job at nCino in Wilmington

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

nCino's Account-Based Marketer is responsible for researching, structuring and implementing multi-faceted account-based marketing (ABM) campaigns to drive inbound and outbound leads and sales opportunities across nCino's accounts. This role collaborates closely with Sales and Marketing to help pinpoint key insights about target accounts, which are then used to customize content and communication approaches for the purchasing teams at these accounts. Additionally, they will strive to comprehend the nCino platform and the financial services landscape, aligning evolving market needs with nCino solutions. To thrive in this role, the ideal candidate should possess a strong understanding of account-based and digital marketing, coupled with the ability to construct comprehensive B2B marketing programs, make optimizations based on data and insights and report on results to key stakeholders-ultimately contributing to the Sales team's ACV goals and revenue growth.

Responsibilities:

• Develop and implement account-based marketing strategies to further brand awareness and drive pipeline growth and revenue, working in alignment with sales goals and business objectives

• Proactively collaborate with sales partner(s) to ensure that ABM activities are aligned with activity within targeted accounts

• Develop campaigns utilizing Marketing collateral such as white papers, case studies, landing pages and virtual events to drive interest within targeted accounts

• Collaborate with Global Market Strategy team, Creative team and content creators to execute campaigns across multiple platforms and areas of business

• Effectively communicate, collaborate and engage with the Sales team on marketing programs on a regular basis

• Work with tools such as Salesforce, Marketo, LinkedIn, 6sense, Postal and others to organize, build and track campaigns and measure ROI

• Develop and maintain comprehensive target account profiles and prospect personas

• Understand nCino's sales process and study industry trends and win/loss analyses to identify opportunities to reconnect with lost prospects or create net new prospect conversions

• Create collateral to be used in ABM efforts including writing campaign copy, requesting and organizing graphics and defining campaign parameters and audiences

• Approach campaign development with a 'test and learn' perspective, being open to making optimizations based on what the data shows

Required Qualifications

• Bachelor's degree in Marketing or Business, or a combination of experience and education

• Minimum 2 years' experience in B2B digital marketing, field marketing or account-based marketing

• Ability to independently create marketing content for campaigns from concept to execution for measurable results

• Attention to detail, an eye for graphics and strong writing skills

• Excel and Salesforce report building skills

• Ability to problem solve, follow strategic direction, synthesize data, and execute projects independently

• Strong presentation and communication skills

• Ability to make strategic suggestions for ABM programming based on account research and insights

• Ability to multi-task and manage competing stakeholders and priorities

Desired Qualifications

• Banking and financial industry knowledge

• Experience using platforms including but not limited to LinkedIn and the Google platform to build and execute account-based campaigns

• Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programs

• Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media

• Ability to be analytical with strong technical acumen

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:
$65,800.00 - $108,600.00

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at recruiting@ncino.com.

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.