Creative Strategist Job at Alphalion in Miami

Who Are We:

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.
With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America's fastest-growing companies, we stand as a testament to what it means to push beyond limits.
Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.
Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

The Opportunity:

As the Creative Strategist, your mission is to craft cutting-edge static and video ads that resonate with our target audience, enhance brand awareness, and drive growth across Meta and other paid channels. Combining creative vision with data-driven insights, you will lead the development and refinement of ad campaigns to meet key performance goals such as ROAS. Your ability to innovate, collaborate cross-functionally, and optimize creative strategies based on performance analytics is critical to achieving the company's growth objectives.

Responsibilities:

• Conduct in-depth research on consumer trends and competitor campaigns to inform creative strategies. Identify opportunities to differentiate and optimize our ads.
• Build and refine customer personas based on data, identifying key pain points and desires to guide content creation.
• Present new creative angles during weekly ideation calls and continuously iterate based on performance data to unlock new winning campaigns.
• Craft clear, detailed briefs and scripts that align with campaign objectives, collaborating with directors and producers to ensure feasible execution.
• Establish and manage a pipeline of creative talent, delivering briefs, and scripts. QA raw assets and ensure proper filing and naming conventions for final assets.
• Regularly analyze campaign performance, refine creative assets, and participate in performance review meetings to ensure data-driven improvements.
• Work with teams across Production, Post-Production, and other departments to ensure seamless communication and alignment during campaign development.
• Evaluate and refine creative processes, introducing tools and technologies to streamline workflow and enhance efficiency.

Requirements:
Traits:

• You thrive in creative, fast-paced environments, driving projects with passion and a constant desire to innovate.
• You are highly collaborative, working effectively with diverse teams to bring ideas to life.
• You rely on data, not just intuition, to inform your creative decisions, ensuring your strategies are backed by solid insights.
• You embrace transparency and honesty, fostering trust and better decision-making within the team.
• You proactively anticipate challenges and opportunities, adapting quickly to deliver successful result.

Skills & competencies:

• 5+ years of experience in creative strategy, with a strong background in digital advertising and performance marketing.
• Proven expertise in developing high-impact static and video ads that achieve performance targets such as ROAS.
• In-depth understanding of consumer psychology and data-driven creative processes.
• Strong experience in A/B testing, performance analysis, and campaign optimization.
• Excellent skills in creative brief writing, script development, and leading production teams.
• Cross-functional collaboration experience with production, post-production, and performance marketing teams.
• Strong knowledge of market trends, competitor analysis, and customer persona development.
• Ability to manage creative processes efficiently, ensuring high-quality deliverables and continuous workflow improvement.

Additional Information:

Monthly Employee Product Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event
Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you're the best fit for the job. (Yes, we really read them!)

www.alphalion.com

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.