Senior Public Relations Strategist- Minneapolis based - Hybrid Job at Lola Red i

Salary: $85,000-$95,000

Senior PR Strategist

Job Title: SR PR Strategist

Reports To: VP of PR

Purpose:At Lola Red, we dont just play the game; we change it. As a Senior PR Strategist, youll be the driving force behind crafting and executing strategic PR and influencer marketing strategies that make our clients the talk of the town. Youll lead by example, guiding a dynamic team of PR pros to think outside the atmosphere and deliver results that dont just meet expectationsthey shatter them. Your role is to ensure that every client campaign is a home run, every team member grows under your mentorship, and every new opportunity is seized with creativity and precision.

Focus Areas:

• 40% Strategic Public Relations & Influencer Marketing Guidance and LeadershipInnovate and lead the charge on PR strategies that align with client KPIs and business goals.
• 20% Growth, Development & Oversight of PR TeamCultivate an environment where your team thrives, guiding them to work smarter and harder.
• 15% Ongoing Media Relations ExecutionKeep our clients front and center by building and leveraging strong media relationships.
• 15% Strategic Guidance on Social Media AccountsIntegrate social media strategies seamlessly into PR campaigns to amplify results.
• 10% New Business DevelopmentDrive growth by identifying new opportunities and delivering pitch-perfect presentations.

Responsibilities:

Media Relations Mastery:

• Lead the creation and innovation of PR plans that resonate across all media platforms and drive client success.
• Provide strategic insights on campaigns that speak directly to consumer needs and solve client challenges.
• Utilize your strong media relationships at local, regional, and national levels to keep clients in the spotlight.
• Develop and polish PR materialspitches, press releases, talking points, and morethat capture attention.
• Maintain a network of close-knit freelance media contacts that can be tapped into for any campaign.
• Represent Lola Red with confidence, conducting media training sessions and interviews that showcase our expertise.

Strategic Thinking & Planning:

• Stay ahead of industry trends, ensuring Lola Red and its clients are always leading, never following.
• Bring a futuristic mindset to the table, pushing boundaries and introducing innovative ideas that drive results.
• Champion integrated campaigns that seamlessly blend PR, influencer marketing, and social media, delivering measurable business impact.

Departmental Oversight & Leadership:

• Play a pivotal role in growing Lola Reds PR division, from hiring top talent to exploring new business ventures.
• Lead with vision and determination, solving problems, inspiring creativity, and removing barriers for your team and clients.
• Manage budgets with an eye for detail, ensuring all activities contribute to the agencys overall success.
• Demonstrate deep knowledge of integrated PR campaigns, guiding your team to meet KPIs and stay ahead of the curve.
• Conduct status reviews and team meetings that align with Lola Reds entrepreneurial spirit and EOS processes.
• Foster a positive work environment by embodying and promoting Lola Reds core values:
  • We are professional partners.
  • We lead with honesty and transparency.
  • We embrace challenges and play to win.
  • We are all in.

Business Development:

• Collaborate with the new business team to create and pitch strategic PR campaigns that win clients.
• Actively seek and close new business opportunities, ensuring Lola Red continues to grow and thrive.
• Stay informed about clients industries, using your knowledge to identify upsell opportunities and drive continuous improvement.
• Consistently deliver fresh, creative ideas that keep clients coming back for more.

Administrative Excellence:

• Stay on top of team hours and client budgets, making adjustments as needed to maintain profitability.
• Ensure that client KPIs are met and tracked through Lola Reds EOS scorecard, maintaining transparency and accountability.

Requirements:

• 5-8 years in public relations, with a preference for a strong media relations background.
• 3+ years of agency experience is a plus.
• Proven leadership in managing and developing a high-performing team.
• 5+ years of experience in relationship building and strategic PR, marketing, or communications.
• Deep understanding of the current media landscape and earned media strategies, with established media relationships at the local, regional, and national levels.
• Strong project management and budgeting skills.
• Excellent written and oral communication skills, including proofreading and editing.
• Ability to manage multiple projects simultaneously in a fast-paced, flexible work environment.

Why Lola Red:

• Lead a team and drive business growth in an agency with an entrepreneurial spirit.
• Enjoy a flexible work environment that adapts to the needs of our dynamic industry.
• Take advantage of growth and leadership opportunities, both in-house and with industry organizations.
• Gain valuable management experience with direct oversight of integrated team members.

Join the Conversation: Are you ready to be the maestro of media mastery, to work smarter and harder, and to think beyond the atmosphere? At Lola Red, we are all in. Join us in creating PR magic and making history!

Apply now and lets craft something extraordinary together!