Assistant Director of Marketing & Publicity Job at The Quarto Group in Beverly

The Quarto Group is seeking a highly organized and motivated Assistant Director of Marketing and Publicity to help guide our marketing and publicity team! The ideal candidate will thrive in a fast paced and creative environment and be able to develop and implement strategic and creative campaigns for adult titles across the nonfiction space, but especially in the food and cookery categories. This role will provide support to the Director of Marketing in the implementation of the marketing and publicity title strategy for the Quarto Adult list, as well as formulate broader imprint strategic direction as needed, and will help manage the adult marketing and publicity team.
This position reports into the US Director of Marketing and PR and will sit in either our New York, NY or Beverly, MA office on a hybrid schedule.

Key Results Areas

• Work with director to develop strategy and market insight across all adult imprints.
• Develop dynamic, creative and results driven marketing and publicity campaigns for 50-60 books/season, with a concentration in the food and cooking space, across Quarto imprints in both the US and the UK. Oversee campaign direction of campaign managers across the list.
• Create and execute Marketing and Publicity plans with specific goals for titles, designed to generate sales, build brand awareness and maximize exposure to the target audience through online, print, broadcast, and other channels.
• Write press releases and develop media kits, build media lists, and secure strong PR for our growing list of titles. Confidently develop and deliver lead title pitches to targeted media, forming relationships with key media contacts across categories, and work with in-house publicists (and outside publicists when necessary) to get the broadest coverage possible for our books, across print and online media and broadcast.
• Work with the Marketing team in the planning, execution and support of social media and digital advertising strategy across all imprints. Craft and implement influencer strategies.
• Set up a wide range of successful and innovative events with Booksellers, schools, organizations, brands, media partners, other authors, festivals, online and offline.
• Analyze and report on the results of marketing initiatives and their impact on sales on a daily, weekly, or monthly basis, as appropriate-monitor the ROI of advertising activities and set up benchmarks.
• Communicate regularly to the company on marketing initiatives, developments, and accomplishments.
• Work alongside Director and Associate Marketing Director to foster team collaboration.
• Attend trade shows and events as necessary.
• Work closely with editorial, sales, production and the US marketing team to create cohesive campaigns.
• Develop marketing campaigns for backlist titles to boost sales around key moments.
• Develop A+ content and other marketing collateral as needed for assigned titles.

Position Specifications

Minimum Skills, Knowledge & Abilities

• Bachelor's Degree preferred.
• 5-7 years' experience planning and executing marketing, publicity and social media strategy, with a preference placed on those with direct cookbook experience.
• Highly creative with an ability to conceive of new and innovative approaches to marketing, particularly social media marketing.
• Superior written and verbal communication skills.
• Strong ability to work collaboratively and in partnership with Publishing, Sales, and Authors.
• Highly organized and detail-oriented, with time-management and multi-tasking skills, and ability to set and meet deadlines and budgets.
• Experience with author care and communication.
• Thorough knowledge of media, public relations, and publicity organizations and/or book publishing.
• Willingness to learn and adapt as job and/or organization changes.
• Willingness to travel to trade shows, conventions and author events as needed.
• Proficiency in Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox preferred.
• Relationships and experience with independent bookstores a plus.

QuartoUS is an equal opportunity employer; M/F/D/V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.