Added - 17 hours ago Senior Product Marketing Manager, Ride-Hailing Marketing/Br
Thesagegroup, Sunnyvale, CA, United States
Senior Product Marketing Manager, Ride-Hailing
The Sage Group’s client is seeking a Sr. Product Marketing Manager for our client, a very popular ride-hailing service. As they build out their Product Marketing team to support their rapidly growing platform, we are seeking a consultant to assist in marketing a new Feature that is specifically targeted at Riders.
In this role, you will partner closely with the Product team to build out the lifecycle marketing strategies (both evergreen and growth) for this new Rider offering. You will assess and analyze the funnel for drips and gaps, develop a recommendation and a plan, and write creative briefs for new campaigns.
If you have 7+ years Product Marketing experience, including B2C Tech marketing within owned channels, along with Growth/Lifecycle marketing experience, please apply! Prior two-sided marketplace experience is also a big plus.
About the Team:
The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention.
Responsibilities:
- Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies.
- Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
- Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you’re driving.
- Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap.
- Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement.
- Build evergreen lifecycle strategies to drive ongoing product adoption and business impact.
Requirements:
Mandatory:
- Bachelor’s degree
- 7+ years of experience relevant to product marketing
- Analytical thinker and experience in data-driven marketing. Results driven with the ability to analyze complex data to inform strategic decisions.
- Experience in applying consumer insights to inform and optimize the product experience.
- Very strong written and verbal communication skills.
- Thrives in a fast-paced environment and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams.
- Experience developing strategies to solve ambiguous and complex problems.
Plus:
- Growth marketing/ lifecycle marketing experience.
- Two-sided marketplace experience.
Duration: 6 months, highly likely to extend
Location: Remote, US
Compensation: $65-$80/hr