Adtalem Global Education
Senior Marketing Manager
Adtalem Global Education, Columbia, Maryland, United States, 21046
Company Description
About Adtalem Global Education
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Job Description
Opportunity at a Glance
The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollments. This position is charged with overseeing the development and execution of all marketing efforts, ensuring that the Marketing department is providing strong guidance and support to the University. Working closely with the Marketing Leadership team and campus/online teams, this position oversees all strategy and tactical aspects of AUC marketing including: brand campaigns, content development, web, email, paid media, recruiting and sponsorship events, coordinating marketing material development, managing marketing budgets, and performing market research.
Responsibilities Partners with functions across the University to implement marketing plans. Responsible for all marketing efforts across the University. Directs inquiry generating campaigns and events to support the enrollment plan. Manages creation of communications. Manages marketing budgets and tracks actual expenses versus the budget - Tracks and evaluates marketing mix and recommends actions to increase outcomes. Develops and implements grass roots marketing programs consistent with local needs and national goals. Implements special projects, market tests and support of high-priority programs. Assures all communications are compliant and meet brand guidelines. Measures and reports on results of marketing activities. Works with and provides direction to outside vendors (PR and Ad agencies) as needed. Completes other duties as assigned. Complies with all policies and standards Qualifications
Bachelor's Degree preferably in marketing ora related field required. Master's Degree MBA preferred 7+ years of marketing experience in a corporate marketing or advertising agency environment required. Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required. Proven local marketing experience required. Marketing experience working in an inquiry generation setting for a direct sales force preferred. Higher education experience preferred. Experience managing budgets required. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong track record of success including transformational growth. Strong leadership and communication skills. Solid analytical skills. PC skills in Microsoft Office applications. Must be willing to travel overnight (up to 15%) Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336.75 and $140,851.54. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including: Health, dental, vision, life and disability insurance 401k Retirement Program + 6% employer match Participation in Adtalem's Flexible Time Off (FTO) Policy 12 Paid Holidays
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance. Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Job Description
Opportunity at a Glance
The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollments. This position is charged with overseeing the development and execution of all marketing efforts, ensuring that the Marketing department is providing strong guidance and support to the University. Working closely with the Marketing Leadership team and campus/online teams, this position oversees all strategy and tactical aspects of AUC marketing including: brand campaigns, content development, web, email, paid media, recruiting and sponsorship events, coordinating marketing material development, managing marketing budgets, and performing market research.
Responsibilities Partners with functions across the University to implement marketing plans. Responsible for all marketing efforts across the University. Directs inquiry generating campaigns and events to support the enrollment plan. Manages creation of communications. Manages marketing budgets and tracks actual expenses versus the budget - Tracks and evaluates marketing mix and recommends actions to increase outcomes. Develops and implements grass roots marketing programs consistent with local needs and national goals. Implements special projects, market tests and support of high-priority programs. Assures all communications are compliant and meet brand guidelines. Measures and reports on results of marketing activities. Works with and provides direction to outside vendors (PR and Ad agencies) as needed. Completes other duties as assigned. Complies with all policies and standards Qualifications
Bachelor's Degree preferably in marketing ora related field required. Master's Degree MBA preferred 7+ years of marketing experience in a corporate marketing or advertising agency environment required. Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required. Proven local marketing experience required. Marketing experience working in an inquiry generation setting for a direct sales force preferred. Higher education experience preferred. Experience managing budgets required. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong track record of success including transformational growth. Strong leadership and communication skills. Solid analytical skills. PC skills in Microsoft Office applications. Must be willing to travel overnight (up to 15%) Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336.75 and $140,851.54. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including: Health, dental, vision, life and disability insurance 401k Retirement Program + 6% employer match Participation in Adtalem's Flexible Time Off (FTO) Policy 12 Paid Holidays
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance. Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation