Confidential is hiring: Senior Vice President, Paid Media in Chicago
Confidential, Chicago, IL, United States, 60290
Senior Vice President, Paid Media
About the Company
Globally focused integrated communications agency
Industry
Public Relations and Communications
Type
Privately Held
Founded
1998
Employees
501-1000
Categories
- Consulting & Professional Services
- Public Relations
- Advertising Services
- Advocacy
- Consulting
- Agency
Specialties
- consumer/brand marketing
- health
- digital strategy
- enterprise technology
- social media
- corporate/public affairs
- reputation management
- technology
- content strategy
- media relations
- stakeholder outreach
- research/planning
- sports/entertainment
- multicultural
- consumer technology
- crisis/issues management
- data analytics
- paid media
- content creation and marketing
- and content creation and marketing
Business Classifications
- B2B
- SAAS
- Enterprise
About the Role
The Company is seeking an SVP, Paid Media to lead the strategy and execution of paid media programs, with a focus on paid social, direct and programmatic display, media partnerships, and SEM. The successful candidate will be responsible for driving the existing client business and contributing to the growth of the paid media practice within the digital team. This role requires an entrepreneurial spirit, a vision for the future of paid media, and the ability to create a unique direction for the digital team. The SVP, Paid Media will be expected to develop integrated media strategies, support brand storytelling, and key campaign moments, and have a strong background in both B2C and B2B work, including lead generation campaigns. Applicants for the SVP, Paid Media position at the company should have a minimum of 10 years experience in the media industry, with at least 5 years in a leadership role. The role demands a candidate with a deep understanding of ad platforms, particularly Meta, Google Ads, TikTok, and LinkedIn, and a proven track record in managing paid social, programmatic, and search campaigns. The ideal candidate will be highly analytical, have a strong grasp of performance metrics, and be adept at client counsel. Experience in SEO and with top consumer, e-commerce, and healthcare brands is a plus. The role also involves team management, career development, and a hands-on approach to mentoring junior team members. The candidate should be an eager learner, a collaborative partner, and an empathetic communicator, with the ability to thrive in a fast-paced environment.
Hiring Manager Title
Head Chicago digital practice
Travel Percent
Less than 10%
Functions
- Advertising/Media Planning