Marketing Manager, Full-time Job at Goodwill of Greater Grand Rapids in Grandvil

Content Summary: Marketing Manager, Full-time at Grandville, for Goodwill of Greater Grand Rapids Marketing Manager

At Goodwill of Greater Grand Rapids, we believe in the power of work and the impact of every action. Our mission-Changing Lives and Communities Through the Power of Work-reflects our commitment to inclusivity, innovation, and sustainability. By fostering an environment where creativity thrives and diverse voices are heard, we aim to make a lasting impact on individuals and communities alike.

Position Overview

We are seeking an experienced and dynamic Marketing Manager to lead our creative, integrative multi-channel marketing efforts. In this role, you will drive retail sales, enhance mission awareness, and manage a team responsible for social media and videography. Working closely with the VP of Marketing & Operations, you will craft marketing strategies that resonate with our community, support our sustainability goals, and further our mission.

Key Responsibilities

• Strategic Development - Collaborate with the VP of Marketing & Operations to design marketing strategies that align with our mission and annual business goals.
• Digital & Web Management - Oversee website content and design, employing SEO strategies to enhance visibility and drive traffic.
• Email & Content Marketing - Manage automated email communications for Good Rewards loyalty members and other audiences.
• Campaign Strategy - Develop and manage text message campaigns and discount programs, leveraging data insights.
• Event Planning - Organize marketing events and fundraising initiatives to boost donations and sales.
• Team Supervision - Lead and support the Marketing & Social Media Coordinator and the Marketing Videographer & Photographer, fostering professional growth.
• Quality Assurance - Serve as the primary proofreader for departmental content, ensuring clarity and brand consistency.
• Innovation & Research - Stay ahead of industry trends, exploring new technologies to enhance digital and social media strategies.
• Social Media Leadership - Direct and analyze social media strategy, monitoring engagement and campaign performance.
• Creative Direction - Manage videography projects, ensuring alignment with our goals and audience engagement.

Why Join Us?

At Goodwill of Greater Grand Rapids, you'll join a team dedicated to a meaningful mission in a supportive, hybrid work environment. We offer professional growth opportunities, value diverse perspectives, and welcome applicants from all backgrounds. Enjoy the chance to make a real impact in our community.

Salary

$60,000 - $65,000

Requirements

Qualifications:

• Bachelor's degree in marketing, Communications, Business, or a related field preferred
• 3-5 years of experience in marketing, preferably in retail or nonprofit sectors
• Experience with digital marketing tools, including social media platforms, email marketing, and content management systems
• Strong project management skills with a proven ability to meet deadlines
• Proficiency in Microsoft Office Suite and familiarity with graphic design software is a plus
• Strong understanding of multi-channel marketing strategies, including digital, social media, and event marketing
• Proficiency in SEO, content management systems, and email marketing automation
• Excellent analytical skills with the ability to interpret data and make informed decisions
• Exceptional communication and proofreading skills
• Creative mindset with the ability to manage multiple projects simultaneously
• Commitment to inclusivity and community engagement