Marketing Manager Job at Aptimized in Wayne

Job Title: Marketing Manager

Location: Wayne, NJ

Job Type: Full-Time

About Us:

Aptimized is a fast-growing company dedicated to delivering innovative products and services that meet the needs of our diverse clientele. We are seeking a highly skilled Marketing Manager with 5 years of experience to drive strategic marketing initiatives, manage trade shows, and contribute to overall brand growth. If you're a creative, results-driven individual with experience in event marketing and digital tools like SEMrush, Adobe and HubSpot we'd love to have you on our team.

Position Overview:

As the Marketing Manager, you will be responsible for overseeing and executing a wide range of marketing activities, with a particular focus on event marketing, trade show setup, and digital strategy. You will work closely with cross-functional teams to ensure that our marketing initiatives are impactful and align with business objectives. Your role will also involve data-driven decision-making, tracking campaign performance, and optimizing strategies to maximize ROI.

Key Responsibilities:

• Trade Show & Event Management:
• Lead the planning, coordination, and execution of trade shows, conferences, and industry events.
• Handle all aspects of trade show setup, including booth design, logistics, staffing, and materials.
• Work closely with external vendors and suppliers to ensure event materials are produced on time and meet company standards.
• Oversee event budgets and ensure the efficient use of resources to maximize event ROI.
• Marketing Strategy & Campaigns:
• Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.
• Coordinate and execute multi-channel marketing campaigns, including digital, print, email, and social media.
• Collaborate with internal teams (sales, product, and design) to ensure that campaigns are aligned with company objectives.
• Digital Marketing & SEM Strategy:
• Manage and optimize digital marketing strategies, leveraging tools like SEMrush to track SEO, paid search, and content performance.
• Perform keyword research, competitive analysis, and content optimization to enhance organic search results.
• Track digital marketing KPIs and generate reports to evaluate the effectiveness of campaigns.
• Content Development & Branding:
• Oversee the creation of marketing materials for trade shows, digital campaigns, and customer communications, ensuring consistency in messaging and branding.
• Collaborate with the design team to create compelling content, including brochures, banners, presentations, and digital assets.
• Analytics & Reporting:
• Monitor and analyze campaign performance, using data and insights to adjust marketing strategies.
• Provide detailed reports on the success of trade shows, marketing campaigns, and digital activities, including lead generation and conversion metrics.
• Use tools like Google Analytics, SEMrush, and others to refine strategies based on performance data.
• Collaboration & Teamwork:
• Work closely with sales, product, and executive teams to align marketing initiatives with business goals.
• Foster positive relationships with external partners, vendors, and stakeholders.

Qualifications:

• 5+ years of experience in marketing, with at least 2 years of experience managing trade show setups and event marketing.
• Proven experience with digital marketing tools, including HubSpot, SEMrush (SEO, PPC, and competitive analysis).
• Strong project management skills, with the ability to juggle multiple tasks and meet deadlines.
• Excellent communication skills (both written and verbal) with a keen eye for detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong understanding of brand development and marketing strategies.
• Proficiency in Microsoft Office Suite and other marketing-related tools (e.g., email marketing platforms, social media management tools).

Preferred Skills:

• Experience in B2B marketing or in an industry-related field.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot). HubSpot certification a PLUS!
• Knowledge of digital advertising platforms (Google Ads, LinkedIn Ads, etc.).
• Graphic design experience or familiarity with design tools (e.g., Canva, Adobe Creative Suite).

How to Apply:

If you're a strategic thinker with a passion for marketing, event management, and digital optimization, we'd love to hear from you! Please submit your resume, a cover letter, and any relevant portfolio or work samples that showcase your marketing expertise.