Angela Scribe is hiring: Marketing Strategist in Denver

Job Description: Marketing Strategist

Position Title: Marketing Strategist
Department: Marketing
Reports To: Marketing Director
Job Summary:

We are seeking a results-driven Marketing Strategist to develop and execute marketing plans that align with our business objectives and drive brand growth. The ideal candidate will combine analytical expertise with creative thinking to craft effective campaigns, analyze performance data, and optimize strategies to achieve measurable success.
Key Responsibilities:

1. Strategic Planning and Execution:
   
   • Develop and implement comprehensive marketing strategies across various channels, including digital, social media, email, content, and traditional media.
   • Conduct market research to identify industry trends, customer needs, and competitive insights.
   • Define target audiences and create customer personas to guide campaign development.
2. Campaign Management:
   
   • Collaborate with cross-functional teams to plan, execute, and oversee marketing campaigns that align with company goals.
   • Monitor campaign performance metrics and optimize strategies for better ROI.
   • Manage budgets, timelines, and resources effectively.
3. Data Analysis and Reporting:
   
   • Use analytics tools to track campaign performance, customer engagement, and overall marketing effectiveness.
   • Provide actionable insights based on data to inform future strategies.
   • Prepare detailed reports and presentations for stakeholders.
4. Collaboration and Leadership:
   
   • Work closely with sales, product development, and other departments to ensure alignment on objectives.
   • Act as a marketing thought leader, providing guidance on emerging trends and technologies.
   • Mentor and guide junior marketing team members as needed.

Qualifications:

• Strong knowledge of digital marketing platforms, SEO, SEM, and analytics tools.
• Excellent analytical, organizational, and creative skills.
• Ability to translate data into actionable marketing strategies.
• Exceptional written and verbal communication skills.
• Proficiency in marketing tools such as Google Analytics, HubSpot, or similar platforms.