Marketing Strategist Job at Marketing Consultancy Lab in Charlotte

Job Description: Marketing Strategist

Position Overview:
We are seeking an experienced and innovative Marketing Strategist to join our team. The ideal candidate will be responsible for developing, executing, and optimizing comprehensive marketing strategies to meet business objectives, enhance brand presence, and drive revenue growth. This role requires a creative thinker with strong analytical skills and a deep understanding of digital and traditional marketing channels.

Key Responsibilities:

1. Strategic Planning:
   
   • Develop and implement comprehensive marketing strategies aligned with company goals and target audience insights.
   • Conduct market research to identify opportunities, trends, and consumer behavior.
   • Set measurable goals and KPIs for marketing campaigns.
2. Campaign Development and Execution:
   
   • Design and oversee marketing campaigns across digital, social media, email, print, and other relevant platforms.
   • Collaborate with creative teams to develop compelling content, visuals, and messaging.
   • Ensure brand consistency across all channels and touchpoints.
3. Data Analysis and Optimization:
   
   • Monitor and analyze campaign performance using analytics tools.
   • Generate actionable insights and recommendations to optimize marketing efforts.
   • Adjust strategies based on data-driven results to maximize ROI.
4. Collaboration and Leadership:
   
   • Work closely with cross-functional teams, including sales, product development, and customer service.
   • Manage relationships with external vendors, agencies, and partners.
   • Provide guidance and mentorship to junior marketing team members.
5. Market and Competitive Analysis:
   
   • Stay updated on industry trends, competitor activities, and emerging marketing technologies.
   • Conduct SWOT analyses to identify risks and opportunities.
6. Budget Management:
   
   • Develop and manage marketing budgets effectively.
   • Ensure campaigns are executed within allocated resources.

Qualifications and Skills:

• Proficient in marketing tools and platforms (e.g., Google Analytics, HubSpot, SEO tools, social media platforms).
• Strong understanding of digital marketing, content marketing, and advertising strategies.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.