Generations Bank
Marketing Manager Job at Generations Bank in Rogers
Generations Bank, Rogers, AR, United States, 72758
MARKETING MANAGER
Position Summary
The Marketing Manager is responsible for the development, implementation and coordination of all marketing, social media, and networking activities of the Bank. The Marketing Manager develops various marketing concepts, objectives, materials, advertisements, programs, press releases, and other special events approved by the Executive Leadership Team and the Board of Directors, ensuring the preservation and continuation of the Generations Brand. The Marketing Manager also serves as the primary contact of public relations and media contacts, advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank. The Marketing Manager reports to the President, with oversight from the Chief Growth Officer.
What makes Generations Bank different?
We prioritize a diverse and talented group of people who are encouraged to bring their full self to work. We are committed to a common goal, serving our community. Our four core values are more than words, they're at the heart of everything we do. We believe a team with a strong culture and unified purpose is better in the long run.
Core Values:
What does the Generations Bank Marketing Manager do?
The specific duties/responsibilities listed below are representative of the knowledge, skill, and/or ability to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
Primary Responsibilities
The position of Marketing Manager performs duties specific to the position and other functions as assigned.
Supervisory Responsibility
The position of Marketing Manager is responsible for the supervision of one or more employees.
Environment and Physical Activity
The incumbent is in a non-confined office type setting in which he or she is free to move about at will. The position includes driving a Bank or personal owned vehicle 25-50% of the time which includes exposure to the outside weather elements and moving mechanical parts. It may include some minor annoyances such as noise, odors, drafts, etc.
In the course of performing this position the incumbent spends time writing, typing, speaking, listening, lifting (up to 25 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling, and reaching.
The incumbent for this position may operate any or all of the following: telephone, smart phone, copy and fax machines, adding machine (calculator), check protector, scanner and image systems, scanning equipment, encoder, money counter, credit card terminal, typewriter, computer terminal, laptop computer, personal computer, tablet, printers, or other equipment as directed.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MENTAL DEMANDS
The incumbent in this position must be able to accommodate to reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks, and constant interruptions.
Requirements
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
BASIC QUALIFICATIONS (you have to have these to be considered for this role)
Management reserves the right to change this job description at any time according to business needs.
Pay Transparency Nondiscrimination Provision
Generations Bank will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty of the contractor to furnish information.
We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions.
Generations Bank is an affirmative action and equal opportunity employer and adheres to to offer employment without regard to race, color, religion, marital status, sex, sexual orientation, gender identity, pregnancy, age, national origin, disability, veteran status, or any other basis. All qualified applicants will receive equal consideration for employment.
Applicants who are offered this role are required to submit to a background check including a criminal record check, employment, education verification, and drug screening.
Position Summary
The Marketing Manager is responsible for the development, implementation and coordination of all marketing, social media, and networking activities of the Bank. The Marketing Manager develops various marketing concepts, objectives, materials, advertisements, programs, press releases, and other special events approved by the Executive Leadership Team and the Board of Directors, ensuring the preservation and continuation of the Generations Brand. The Marketing Manager also serves as the primary contact of public relations and media contacts, advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank. The Marketing Manager reports to the President, with oversight from the Chief Growth Officer.
What makes Generations Bank different?
We prioritize a diverse and talented group of people who are encouraged to bring their full self to work. We are committed to a common goal, serving our community. Our four core values are more than words, they're at the heart of everything we do. We believe a team with a strong culture and unified purpose is better in the long run.
Core Values:
- Accountability: We believe our work commitments should be done fully, and lending a hand to fellow team members isn't optional.
- Relationships: We believe when we treat our team and customers with humility, dignity, and pride we reach our highest potential.
- Communication: We believe in proactively sharing ideas and information.
- Stewardship: We believe each team member should care for our assets and opportunities as if they were their own.
What does the Generations Bank Marketing Manager do?
The specific duties/responsibilities listed below are representative of the knowledge, skill, and/or ability to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
Primary Responsibilities
- Develops, implements, and manages (including budgeting) the Bank's annual Marketing Plan; this includes company website, signs, stationery, literature, posters, and all other visual elements of the Bank's marketing activities; participates in the creation and development of advertising copy for displays, newspapers, radio, television, social media, and networking; assists in decisions involving layout, scheduling, and vendor choices.
- Develops and implements advertising and promotional programs to ensure market awareness of the products and services available to new and existing customers.
- Keeps abreast of changes in federal and state banking regulations; ensures that necessary changes are implemented in a timely fashion.
- Develops, implements, and maintains any marketing related Bank policies, procedures, and processes to ensure compliance with the Bank's Marketing Plan requirements.
- Visits each branch location on a consistent basis to foster increased visibility in the respective target market area.
- Develops a broad marketing concept; directs market research projects; recommends methods for developing existing markets and opening new ones for customer services.
- Represents the bank, through direct participation and/or attendance coordination, in various civic and community functions in all markets to enhance its image and developing new business. This is done both locally and out of town.
- Serves as the Bank's primary contact for public, community, media, advertising agency and related vendor relations; controls the company's press relations and assists Executive Leadership Team in public and press relations matters.
- Keeps informed of competitive situations and of new, successful ideas and methods in the marketing and public relations field.
- Implements cost controls for marketing campaigns and monitors expenses to ensure compliance with budget.
- Consistently applies superior decision-making techniques pertaining to inquiries, approvals, and requests as they apply to existing policies and procedures, keeping within assigned approval limits.
- Assumes responsibility for special projects.
- Gathers data and prepares reports for Executive Leadership Team, audits, and other personnel.
- Demonstrates knowledge of and adherence to Equal Employment Opportunity (EEO) policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes working environment free of harassment of any type; builds a diverse workforce and supports affirmative action.
- Assures compliance with all Bank policies and procedures and all applicable state and federal banking laws, rules, and regulations.
- Performs the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations and orders issued pursuant to the OSHA Act of 1970, which are applicable to one's own actions and conduct.
The position of Marketing Manager performs duties specific to the position and other functions as assigned.
Supervisory Responsibility
The position of Marketing Manager is responsible for the supervision of one or more employees.
Environment and Physical Activity
The incumbent is in a non-confined office type setting in which he or she is free to move about at will. The position includes driving a Bank or personal owned vehicle 25-50% of the time which includes exposure to the outside weather elements and moving mechanical parts. It may include some minor annoyances such as noise, odors, drafts, etc.
In the course of performing this position the incumbent spends time writing, typing, speaking, listening, lifting (up to 25 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling, and reaching.
The incumbent for this position may operate any or all of the following: telephone, smart phone, copy and fax machines, adding machine (calculator), check protector, scanner and image systems, scanning equipment, encoder, money counter, credit card terminal, typewriter, computer terminal, laptop computer, personal computer, tablet, printers, or other equipment as directed.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MENTAL DEMANDS
The incumbent in this position must be able to accommodate to reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks, and constant interruptions.
Requirements
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
BASIC QUALIFICATIONS (you have to have these to be considered for this role)
- Bachelor's degree and/or 3 or more years of marketing experience
- Ability to perform the essential functions and physical demands of the job as listed above.
- Current driver's license and a vehicle with appropriate insurance coverage if required to drive while performing assigned duties and responsibilities.
- Bachelor's degree in public relations, communications, marketing, or a related field.
- Strategic thinking with the ability to develop and execute a comprehensive marketing plan.
- Proven experience in public relations, media relations, or corporate communications.
- Proficiency in Adobe, Canva, and/or other relevant design and content creation tools.
- Strong knowledge of media channels and public relations tools.
- Exceptional verbal, written and listening communication skills to serve customers by applying understanding of expectations to collaborate well.
- Passion for cultivating relationships with external constituents (i.e., media outlets and community organizations).
- Experience in working with C-level executives and internal stakeholders.
- Basic knowledge of related state and federal banking compliance regulations, and Bank accounting policies and procedures.
- Sound judgement in crisis management and handling sensitive communications.
- Familiarity with digital media, social media platforms, and emerging trends.
- Strong organizational and project management skills.
- Ability to work under pressure and meet tight deadlines.
- Flexibility and adaptability to work in a challenging environment.
Management reserves the right to change this job description at any time according to business needs.
Pay Transparency Nondiscrimination Provision
Generations Bank will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty of the contractor to furnish information.
We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions.
Generations Bank is an affirmative action and equal opportunity employer and adheres to to offer employment without regard to race, color, religion, marital status, sex, sexual orientation, gender identity, pregnancy, age, national origin, disability, veteran status, or any other basis. All qualified applicants will receive equal consideration for employment.
Applicants who are offered this role are required to submit to a background check including a criminal record check, employment, education verification, and drug screening.