Marketing Manager Job at The Walsh Group in Rochester

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. Job Location (Full Address): Select a Shipping Address, Rochester, New York, United States of America, 14627 Opening: Worker Subtype: Regular Time Type: Full time Scheduled Weekly Hours: 40 Department: 100006 Ofc Sr Vice Pres Advancement Grade: UR URG 109 Compensation Range: $53,500.00 - $74,900.00 The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations. Responsibilities: Plans, budgets for and implements programs of relatively broad scope under very limited supervision; aids in growth of subordinates (PAS) and oversees activities of a substantial Development program. May supervise activities of Development Officer and Assistant Director for (Program).Schedule 8 AM-5 PM; SOME WKENDS/HOL Responsibilities GENERAL PURPOSE: Reporting to the Director of Alumni Relations Communications, the Marketing Manager assists with marketing communications campaigns to support the engagement objectives of the Office of Alumni Relations and Constituent Engagement. With a goal of building lifelong relationships with the University's 125,000+ living alumni and increasing engagement in key regions, the Office runs several events and programs annually including Meliora Weekend. The Marketing Manager for Alumni Communications plays a key role in the development and writing of a variety of alumni collateral, including: print, digital, and electronic communications. This includes preparing copy, creating compelling messages, and consistent performance analysis of marketing efforts to continually improve strategies. This position has a focus on writing, developing marketing plans, and creating content for communications that support strategic Advancement priorities-including alumni events. The constituent areas of focus for this role includes, but is not limited to: young alumni, students, career, regional, volunteers, and equity and inclusion programs. SPECIFIC RESPONSIBILITIES: Program Marketing Strategy - Collaborate with the Director to help write cohesive marketing plans that outline strategies, tactics, and in concert with the other Marketing Manager, a communications calendar either on a fiscal year or calendar year basis. - Develop approaches to support Alumni Relations programs and events that meet both short and long-term goals and objectives of the office. Analyze current UR methods and those of other institutions to create best practices. - Help create a seamless student-to-young alumni messaging strategy that encourages engagement. - Work with the Director to amplify class notes presence in all facets, including but not limited to, the alumni website, Rochester Review magazine, Rochester Buzz, digital newsletter publications, and in work with reunion and class programs team. - Attend video and photo shoots as a representative of the University, and steward alumni who are being featured. Content Marketing and Promotions - Serve as the primary alumni relations writer and content producer for a variety of mediums including email, print, social, and digital efforts while balancing existing sources, and new content creation to ensure a consistent message for all recipients. - - - Write, and develop content, including event marketing and newsletter features. - - Develop engaging and enticing event communications. - - Content Development - Help identify stories and alumni feature ideas for content and promotion as well as interview them and draft content from these experiences. - Liaison with managers across Advancement and the University to build partnerships and identify areas of collaboration. - Write content for publications outside of Alumni Relations and Advancement, as needed, that focuses on and highlight key organizational priorities, whenever possible. General - Uphold the use of Alumni Relations project protocol, including: use of the communications request form, approvals routing, and internal distribution. Be the main point of contact for process revisions and distribution. - Serve as a backup for the Social Media manager when necessary. - Meliora Weekend duties as assigned (duties become a priority from July-October). Other duties as assigned REQUIREMENTS: - Bachelor's degree required - 3-4 years of marketing, project management, communications, alumni relations, development, or comparable experience, preferable in a higher-education setting - Prior event marketing promotion experience not required but helpful. - Prior experience working with vendors, including graphic designers, printers, and mailing services. - Outstanding communication skills, including direct interpersonal skills. - Excellent organization, project management, and proofreading skills, with an ability to manage and prioritize multiple projects with keen attention to detail. - Knowledge of social networking media, particularly Facebook, LinkedIn, Twitter, TikTok and Instagram. - Comprehension of email marketing software platforms; Emma, Litmus, Salesforce, and iModules (subject to change) preferred. - Knowledge of basic database programming technology and management. - Understanding of web-based technologies, including basic knowledge of HTML. - Knowledge of design applications such as Photoshop and Illustrator, and proficiency with the Microsoft Office suite of products preferred. - Ability to approach assignments in a proactive manner and look for ways to improve internal processes. - A personal belief in mission, goals and objectives of private higher education and a desire to change the world. - Ability to work as a member of a team to accomplish objectives. - Occasional travel; some evening and weekend work. The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University's mission to Learn, Discover, Heal, Create - and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations. Notice: If you are a Current Employee, please log into myURHR to search for and apply to jobs using the Jobs Hub. Your application, if submitted using this portal, cannot be moved forward. Learn. Discover. Heal. Create. Located in western New York, Rochester is our namesake and our home. One of the world’s leading research universities, Rochester has a long tradition of breaking boundaries—always pushing and questioning, learning and unlearning. We transform ideas into enterprises that create value and make the world ever better. If you’re looking for a career in higher education or health care, the University of Rochester may offer the perfect opportunity for your background and goals At the University of Rochester, we commit to diversity, equity, and inclusion and united by a strong commitment to be ever better—Meliora. It is an ideal that informs our shared mission to ensure all members of our community feel safe, respected, included, and valued.