Programmatic Media Senior Associate Job at PMG in Dallas

We are PMGNamed Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights-as well as its proprietary marketing intelligence platform, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is seeking a Programmatic Senior Associate to join our growing team. In this role, you will take ownership of executing high-impact programmatic strategies for clients. You will oversee the implementation of complex programmatic campaigns, ensuring they align with broader business objectives and deliver superior outcomes. Your strategic insights will be critical in shaping client roadmaps, optimizing performance, and identifying opportunities for innovation.

The Programmatic team at PMG functions as equal parts strategists and buyers, collaborating daily with cross-functional teams, including media strategy, creative, and technology, to deliver comprehensive, full-funnel marketing strategies. We foster a culture of cohesion, excellence, and innovation, providing you with the opportunity to grow your skills and work with some of the world's most prestigious brands.

Responsibilities

• Lead the end-to-end execution of programmatic campaigns, including setup, trafficking, and ongoing management, ensuring alignment with client KPIs and PMG best practices.
• Act as the primary owner of digital program initiatives, including video, display, digital OOH, and direct publisher partnerships.
• Collaborate with internal teams such as media operations, account services, analytics, and creative to ensure holistic planning and execution.
• Manage RFP processes, vendor negotiations, and plan revisions, while also spearheading communication with partners.
• Develop and deliver detailed reports and strategic insights to clients, explaining campaign performance, optimizations, and future recommendations.
• Gain expertise in PMG's proprietary technology platform Alli, creating customized alerts, performing data analysis, and generating custom reporting views.
• Mentor and guide coordinator/associate team members, ensuring flawless campaign execution, weekly optimizations, and effective pacing decisions.
• Oversee budgeting needs related to day-to-day account management, including monthly forecasting of goals and ad serving forecasts.
• Identify and implement testing opportunities, driving media planning and contributing to broader strategic initiatives.

Skills & Experience

• 3+ years of experience working in digital media and programmatic, with responsibility for strategy, planning, and campaign management.
• Intermediate to advanced understanding of the digital and programmatic landscape, with hands-on experience executing campaigns in DSPs (e.g., The Trade Desk, Amazon) and Adservers (e.g., DoubleClick).
• Ability to triangulate different metrics to guide complex pacing decisions and optimize campaign outcomes.
• Strong analytical and technical skills, with proficiency in Microsoft Excel and the ability to develop data-driven insights.
• Strong verbal and written communication skills, with the ability to present campaign performance and strategic recommendations to clients and stakeholders.
• Self-motivated with a passion for learning new tools and technologies.
• Highly organized and detail-oriented, capable of managing multiple projects simultaneously.
• Bachelor's Degree or equivalent work experience.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plans: Plan for your future with our competitive 401(k) matching program.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.