Programmatic Media Senior Lead Job at PMG in Dallas

Who You Will Be Working With

The Programmatic team at PMG is a close-knit group of strategists and buyers who are passionate about leveraging programmatic advertising to drive impactful results. We work in collaboration with media strategy, creative, and technology teams to design and execute full-funnel marketing strategies that make a real difference for our clients.

At PMG, we believe that great work starts with great teams. Our culture fosters innovation, curiosity, and teamwork, creating a supportive environment where every member has the opportunity to learn, grow, and lead. As a Programmatic Senior Lead, you'll work with some of the world's most iconic brands, helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights.

What You Will Do

• Lead the strategic direction for clients' programmatic campaigns, ensuring they align with broader PMG service offerings to drive exceptional results and client satisfaction.
• Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
• Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with their broader business objectives.
• Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
• Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
• Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
• Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
• Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes.

What You Will Bring

• 5+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
• Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to drive impactful and results-focused campaigns.
• A strong understanding of Analytics and Database Marketing to guide data-driven strategies and decision-making.
• Proficiency in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to effectively manage and optimize campaigns across platforms.
• Expertise in leveraging channels such as CTV, OLV, Display, Audio, Native, DOOH, and App to develop cohesive, full-funnel media strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear, impactful reports.
• Strong familiarity with Measurement Systems to assess campaign success and implement strategic optimizations.
• Excellent leadership and mentoring skills, fostering growth within your team and ensuring flawless execution of campaigns.
• Strong communication and collaboration skills to align programmatic strategies with broader marketing initiatives and ensure cross-functional success.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.