Product Marketing Manager

Join our Team! OddBytes is seeking an experienced and dynamic Product Marketing Manager to drive awareness, engagement and growth of our new product lines. The ideal candidate will have a proven track record of launching web-based products in US markets. This role requires a strategic thinker with excellent communication skills and a deep understanding of market trends, competitor activities and customer needs. Reporting to the Director of Marketing, this role will be responsible for preparing and executing marketing strategies that drive measurable results for products and/or brands at OddBytes. Key activities include researching customer preferences, tracking product performance, and refining product and brand positioning strategies based on data-driven insights. You'll partner with cross-functional teams across the organization (product, design, sale, UA and analytics) to develop key metrics, monitor campaign effectiveness and continuously analyze marketing programs to ensure they deliver optimal outcomes while aligning with customer targets and product messaging.

Did we mention we're fully remote? We found that life is just better with a fully remote workforce and we operate in a remote work environment. We're most productive when our work life acts in harmony with the rest of our lifestyle, and our culture reflects that. US candidates only will be considered.

** Perk for candidates: We have an amazing office in Huntington Beach, CA a block from the beach, shops, and restaurants. It's a cool place for employees to have meetings or important conversations and to keep up with coworkers more regularly. If you are in the SoCal area, it's a great option if you are looking for more of a hybrid schedule to make and keep human connections! And if you are not in the SoCal area, our office doors are always open, and we encourage you to take advantage of the office space for in-person training and periodic visits!

KEY RESPONSIBILITIES:

• Develop and execute comprehensive product marketing strategies to drive product awareness, adoption, and revenue growth.
• Conduct and partner thorough market research to identify target audiences, understand customer needs, and identify market opportunities.
• Collaborate with product management, sales, and other teams to create and implement go-to-market plans, messaging and materials.
• Develop compelling product messaging and positioning that resonates with target audiences.
• Create and manage marketing collateral, product videos, and pitch decks.
• Plan and execute product launches and new feature releases, managing all aspects of collateral development, brand positioning and promotional strategies, while ensuring seamless completion within fast-paced timelines.
• Monitor and analyze product performance metrics to measure the effectiveness of marketing campaigns and strategies.
• Identify opportunities for growth and innovation within the product portfolio.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers

REQUIRED SKILLS:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably within the technology sector.
• Proven experience launching web-based products.
• Deep understanding of market research techniques and data analysis.
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Strategic thinking and problem-solving skills.
• Ability to translate concepts into clear, customer-focused messaging.
• Strong interpersonal skills and the ability to build relationships with diverse stakeholders.

WHAT'S in it for YOU:

• You'll thrive in a collaborative environment with a casual atmosphere.
• Embrace challenges with a solution-oriented mindset.
• Experience the impact of your work on the business.
• Enjoy autonomy and flexibility with asynchronous work.
• Work across the organizational hierarchy, collaborating with all levels of the business.

If all of this sounds good to you, we look forward to getting to know you!

ABOUT ODDBYTES:

We're in the business of connecting people to more of what they'll love. Our products are never complete. We are always looking for new, innovative ways to introduce people to things that match their lifestyle. Our team of oddballs are no strangers to the world of digital marketing. Backed by 15+ years of experience, our team is led by top experts in product marketing, ecommerce, and browser apps.

https://www.oddbytes.com/recruitmentfraud
OddBytes is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.
Our commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.