Marketing Specialist Job at Laser Thermal in Charlottesville

Charlottesville, VAWho we areLaser Thermal is a rapidly expanding company dedicated to bringing innovative thermal measurement solutions to industry and government partners. We believe that the next generation of devices and products will benefit from a proactive approach to understanding thermal properties, and represents a paradigm shift from the decades old traditional approach to understanding thermal failures.Laser Thermal is dedicated to providing accessible thermal measurements of materials, focusing on thin-film thermal conductivity. By utilizing optical technologies, we provide simple, accurate, and rapid measurements of thermal properties, leading to increased customer knowledge of material properties.Our employees enjoy a work culture that promotes diversity, collaboration, creativity, and innovation, while keeping solutions to our customer's needs at the core of what we do. Visit our website to learn more about our solutions.Your role and responsibilitiesWe seek a dynamic and self-motivated individual to join our team as Marketing Specialist for the optical thermal metrology products and services business. The Marketing Specialist will play a critical role in helping grow the business and enhancing our market presence in the thermal metrology test instruments and services business. This position involves generating leads, nurturing client relationships, providing customer service and executing marketing strategies to support our sales and product initiatives.Key Responsibilities:Marketing SupportCollaborate with the leadership team to develop and execute campaigns that promote our products and services.Create compelling marketing materials, including brochures, presentations, and digital content to support sales efforts.Coordinate marketing activities, plan and execute industry trade showsSupport digital marketing efforts by working with outside agencies to manage multi-platform campaignsOwn the social media calendar, develop ads and post regularlySupport lead gen activities by analyzing data in Hubspot CRM and creating reportsManage marketing automation and create drip campaignsWork cross-functionally to support product launches including competitive research and developing customer facing and sales materialsConducting market research to stay informed of industry trends and the current market environment.Sales & Business Development SupportIdentify and qualify new sales leads through various channels, including email campaigns, and social media.Build and maintain relationships with potential and existing customers, understanding their needs.Provide sales support for processing orders and providing support via all communication channels Market AnalysisMonitor market trends, competitor activities, and customer feedback to inform sales and marketing strategies.Assist in developing pricing strategies and sales forecasts.CollaborationWork closely with cross-functional teams, including engineering, product management, and operations, to ensure a cohesive approach to customer satisfaction.Qualifications:Bachelor's degree in business, marketing, or related fieldPrevious experience in customer service, inside sales, and/or marketingStrong communication and interpersonal skillsProficiency in Microsoft Office Suite, graphics design, website management and CRM system experienceAbility to work in a fast-paced environment and prioritize tasks effectivelyKnowledge of the test and measurement instrumentation market is a plusWhat we can offer youRespect, Kindness, Competence, and Passion. This is what we expect to bring every day.At Laser Thermal you will have the opportunity to:Build something that has never been done before.Grow your career as part of a dynamic startup.Express your professional goals and our team will help you achieve it.Learn about cutting-edge optical metrology technologies.Facilitate a supportive, collaborative, and science-loving culture.Laser Thermal benefits include:Health Care Plan (Medical, Dental, and Vision) with FSA and HSA optionsRetirement Plan with Company Contribution (401K)Basic Life InsuranceLong-Term DisabilityCompany Stock Option PlanPaid Time Off Policy (vacation, sick)13 Paid HolidaysParental LeaveSubsidized Fitness Center Membership Laser Thermal Analysis, Inc. is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, age, religion, sexual orientation, gender identity or expression, national origin, disability, status as a protected veteran, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, and or local laws.This policy applies to all employment practices including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation and training.As a federal contractor, Laser Thermal Analysis, Inc. is required to participate in the federal government's E-Verify program. The E-Verify process is completed in conjunction with a new hire's completion of the Form I-9 in order to confirm identity and work authorization in the United States.