Crystal Farms Refrigerated Distribution Company
Trade Marketing Manager
Crystal Farms Refrigerated Distribution Company, Edina, Minnesota, United States
Business Unit Overview
At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters the company's culture of ownership and accountability. We offer exciting job possibilities throughout our organization where you can enhance your career, sharpen your talents and make an impact. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
Responsibilities
The Trade and Revenue Manager is responsible for defining profitable trade strategies and tactics, governing trade budgets, analyzing past trade program volume and financial performance to inform future programs, and being an internal trade and revenue management consultant to the Sales team. This position works to develop strategic channel and customer programs that will ultimately deliver net revenue and profit results for Crystal Farms Dairy Company. Focusing on business drivers around Distribution, Shelving, Merchandising and Pricing, the goal is to bring flawless execution to the system. Serves as the liaison between Marketing, Finance and Sales teams. Balances needs of Marketing and Finance with the capabilities of Sales and vice versa. Provide customized TRADE reporting and recommendations in support of ongoing business decisions or initiatives. Utilize ROI, trending, forecasting, regression and risk identification and mitigation tools as appropriate. Participates in the development of the Annual Operating Plan. Develop analytical skills, tools, and processes to keep up with the rapidly evolving trade spend management. Use these findings to enhance trade spend efficiency. Ensures trade budget are enforced with each salesperson. Understands brand, finance and customer priorities and uses joint Annual Operating Plan process to find common ground. Builds "bottoms up" annual trade budget in coordination with Trade, Marketing and Finance Develops Trade Strategies and Tactics that improve trade return on investment at a customer level. Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within Segment and Brand pricing guardrails. Highlights any inconsistencies to management. Assists in the development of brand plans. Serves as the go-to resource among business teams for Sales opportunities. Gathers competitive and marketplace intelligence and shares with the organization. Manages timelines and deliverables relative to the Annual/Quarterly planning process for trade plans. Recommends potential launch activation approach to meet businesses objectives. Supports the analysis of new product launches. Tracks, analyzes and delivers insights for improvement around the Key Performance Indicators to ensure delivery of net revenue and profit. Qualifications
Bachelor's Degree in business, accounting or finance and/or equivalent work experience Strong financial acumen Strong computer skills with knowledge of Microsoft apps, particularly PowerPoint and Excel High Energy, Self-Starter with excellent written, verbal & presentation communication skills Sales background or experience working with Sales with strong aptitude for analytics Adept at multi-tasking who can manage multiple projects at once Strategic and analytical contribution Comfortable in leading cross-functional teams Working knowledge familiarity with Nielsen data. 3+ years working in Sales or working with Sales teams preferred 3+ years Finance/Trade experience preferred
At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters the company's culture of ownership and accountability. We offer exciting job possibilities throughout our organization where you can enhance your career, sharpen your talents and make an impact. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
Responsibilities
The Trade and Revenue Manager is responsible for defining profitable trade strategies and tactics, governing trade budgets, analyzing past trade program volume and financial performance to inform future programs, and being an internal trade and revenue management consultant to the Sales team. This position works to develop strategic channel and customer programs that will ultimately deliver net revenue and profit results for Crystal Farms Dairy Company. Focusing on business drivers around Distribution, Shelving, Merchandising and Pricing, the goal is to bring flawless execution to the system. Serves as the liaison between Marketing, Finance and Sales teams. Balances needs of Marketing and Finance with the capabilities of Sales and vice versa. Provide customized TRADE reporting and recommendations in support of ongoing business decisions or initiatives. Utilize ROI, trending, forecasting, regression and risk identification and mitigation tools as appropriate. Participates in the development of the Annual Operating Plan. Develop analytical skills, tools, and processes to keep up with the rapidly evolving trade spend management. Use these findings to enhance trade spend efficiency. Ensures trade budget are enforced with each salesperson. Understands brand, finance and customer priorities and uses joint Annual Operating Plan process to find common ground. Builds "bottoms up" annual trade budget in coordination with Trade, Marketing and Finance Develops Trade Strategies and Tactics that improve trade return on investment at a customer level. Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within Segment and Brand pricing guardrails. Highlights any inconsistencies to management. Assists in the development of brand plans. Serves as the go-to resource among business teams for Sales opportunities. Gathers competitive and marketplace intelligence and shares with the organization. Manages timelines and deliverables relative to the Annual/Quarterly planning process for trade plans. Recommends potential launch activation approach to meet businesses objectives. Supports the analysis of new product launches. Tracks, analyzes and delivers insights for improvement around the Key Performance Indicators to ensure delivery of net revenue and profit. Qualifications
Bachelor's Degree in business, accounting or finance and/or equivalent work experience Strong financial acumen Strong computer skills with knowledge of Microsoft apps, particularly PowerPoint and Excel High Energy, Self-Starter with excellent written, verbal & presentation communication skills Sales background or experience working with Sales with strong aptitude for analytics Adept at multi-tasking who can manage multiple projects at once Strategic and analytical contribution Comfortable in leading cross-functional teams Working knowledge familiarity with Nielsen data. 3+ years working in Sales or working with Sales teams preferred 3+ years Finance/Trade experience preferred