Dieste Health
Dieste Health is hiring: Executive Creative Director in Dallas
Dieste Health, Dallas, TX, United States, 75215
The Executive Creative Director is responsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment. The Executive Creative Director contributes to growing the Clients' business. The Executive Creative Director also helps identify and recruit new talent as well as provides leadership and guidance within their department.
Creative Management
- Provides overall direction for creative team on communication development
- Works with other Directors to ensure effective and efficient teamwork and collaboration throughout agency
- Review concepts, copy and visuals, presentations prepared by creative team
- Attends business reviews from Acct Mgmt on assigned accounts
- Firmly uphold and upgrade the agency's creative standards in a spirit of cooperation with agency associates.
Strategy/Idea Generation/Communication Development
- Passionate about bringing forth ideas; creating advertising
- Think conceptually, and executionally
- Participates in internal acct mgmt. briefing sessions, reviews creative brief & relevant background info on team’s assigned projects
- Attends product orientations, pre planning sessions, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
- Participate in concept review session involving account and creative teams
- Review and advises creative staff on communication development
- Evaluate copy and layouts, with close attention to strategic accuracy
- Oversees assigned creative campaigns, projects & provides sounding board as needed
- Leads brainstorming/ideation sessions to engage in creative problem solving
- Participates in acct mgmt driven ideation sessions w/ clients to engage in creative problem solving
Production
- Partners with print producer in production of printed materials to assure continuing creative excellence and accuracy.
- Ensures copywriters have proofread type, mechanicals, and proofs
- Partners with broadcast producer in production of broadcast materials. This includes participation in pre prep meetings, preproduction meetings; casting; rewriting copy for ease of delivery or time restrictions; assisting at the production session with primary responsibility for judgment of spoken interpretations by talent. Also, viewing of dailies, attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings to ensure the quality and accuracy of the finished product.
- Keeps GCD apprised regarding status on creative development, production
Client Relations
- Builds strong senior level partnership relationships at the Client director level
- Works with other Directors on key client opportunities, strategies and responses to key nuances which may affect the health of the business
- Counsels regularly with Account team to discuss opportunities and potential issues that may impact the client relationship
- Display expertise in client’s business/category
- Presents concepts, copy and visuals to clients
Training & Staff Development
- Responsible for teaching creative staff how to think critically, see creatively & take risks
- Provides hands-on training in areas of strategic thinking, ideation and skills in presenting / selling ideas, concepts, ads
- Creates learning environment to encourage staff to try out new ideas, approaches
- Gives staff consistent feedback relative to skill sets and on the job performance
- Makes creative staff recommendations to GCD on hiring, promotions, salary adjustments, bonuses and dismissals based on performance
- Ensures employee evaluation processes are completed properly & on time
- Participates in new business activity as directed by GCD
Leadership Skills
- Establishes leadership role in key business initiatives on assigned accounts
- Provides individual team member stretch goals to enhance career development
- Helps team members assess improvement areas and receive training opportunities and resources as warranted
- Responsible for maintaining talent retention and knowledge management
- Models team collaborative behavior with other agency departments
Requirements
- Multicultural Experience is required
- Pharmaceutical/RX experience w/ knowledge of MLR & Veeva processes is required
- Extreme attention to detail keeping in mind health, wellness, and pharma design protocols
- Exceptional organizational skills
- Established principled leadership and sound business decisions
- Well respected in the advertising, media, and marketing industries
- Imaginative & sound critic who colleagues respect. Tactful in evaluation of work
- Champion of ideas; encouraging risk-taking to try new approaches
- Sets an example for the team of high standards in conduct, professionalism, team spirit and work ethic