Publicity Associate

Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality illustrated books across a wide range of categories, including art, design, pop culture, military history, crafts, mind-body-spirit, kids books, and more.

We're looking for a Publicity Associate to pitch and secure national and local consumer media for our titles across all imprints. This role reports directly to the Executive Director of Marketing & Publicity, has the administrative support of the Marketing & Publicity Coordinator, and requires close collaboration and communication with authors, Marketing, Sales, and other key internal team stakeholders (Editorial, etc.), as needed.

RESPONSIBILITIES INCLUDE:

• Pitch and secure national and local consumer media for all frontlist titles across imprints, which includes, but is not limited to:
  • Coordinating publicity campaigns for assigned titles, under supervision, that include a mix of print, radio, podcasts, TV, online, as needed
  • Drafting pitch emails and/or press releases
  • Creating a media outreach pitch list and related contacts for each outlet for each title's publicity campaign
  • Outreach to media contacts on a timely basis ahead of book release dates
  • Tracking confirmed media hits
  • Communicating confirmed and warm interest media to key internal and external stakeholders
  • Mailing review copies to media contacts
  • Logging and processing publicity related expenses
  • Maintaining and growing media contacts master lists by imprint category, researching new media outlets or contacts for pitching, as needed
  • Liason for book signing details between authors and Sales, for any confirmed events as needed, to ensure books deliver to those related events venues on time
  • Enlist the help of the Marketing & Publicity Coordinator for help in execution of tasks, as needed
  • Attend Marketing & Publicity team calls with authors and speak to publicity campaign plans, as needed
  • Occasional gift guide pitching, as needed
• Pitch and secure national and local media for select key backlist books, as needed, depending on news cycles, gift guide opportunities, etc. (see related responsibilities, above)
• Assist Executive Director of Marketing & Publicity with publicity related projects, as might be needed

Qualifications and Requirements

• Bachelor's Degree in communications, or related field preferred
• 1-2 years of demonstrated relevant publicity experience (book publishing experience a plus)
• Interest in book marketing and media outreach
• Ability to autonomously multi-task, prioritize tasks, and manage time effectively
• Strong written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to travel to author and/or industry events, as might be needed

Microsoft and Google suite experienc

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://schifferbooks.isolvedhire.com/jobs/1386508-404987.html

Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality illustrated books across a wide range of categories, including art, design, pop culture, military history, crafts, mind-body-spirit, kids books, and more.