Schiffer Publishing is hiring: Publicity Associate in Atglen
Schiffer Publishing, Atglen, PA, US, 19310
Job Description
Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality illustrated books across a wide range of categories, including art, design, pop culture, military history, crafts, mind-body-spirit, kids books, and more.
We're looking for a Publicity Associate to pitch and secure national and local consumer media for our titles across all imprints. This role reports directly to the Executive Director of Marketing & Publicity, has the administrative support of the Marketing & Publicity Coordinator, and requires close collaboration and communication with authors, Marketing, Sales, and other key internal team stakeholders (Editorial, etc.), as needed.
RESPONSIBILITIES INCLUDE:
- Pitch and secure national and local consumer media for all frontlist titles across imprints, which includes, but is not limited to:
- Coordinating publicity campaigns for assigned titles, under supervision, that include a mix of print, radio, podcasts, TV, online, as needed
- Drafting pitch emails and/or press releases
- Creating a media outreach pitch list and related contacts for each outlet for each title's publicity campaign
- Outreach to media contacts on a timely basis ahead of book release dates
- Tracking confirmed media hits
- Communicating confirmed and warm interest media to key internal and external stakeholders
- Mailing review copies to media contacts
- Logging and processing publicity related expenses
- Maintaining and growing media contacts master lists by imprint category, researching new media outlets or contacts for pitching, as needed
- Liason for book signing details between authors and Sales, for any confirmed events as needed, to ensure books deliver to those related events venues on time
- Enlist the help of the Marketing & Publicity Coordinator for help in execution of tasks, as needed
- Attend Marketing & Publicity team calls with authors and speak to publicity campaign plans, as needed
- Occasional gift guide pitching, as needed
- Pitch and secure national and local media for select key backlist books, as needed, depending on news cycles, gift guide opportunities, etc. (see related responsibilities, above)
- Assist Executive Director of Marketing & Publicity with publicity related projects, as might be needed
Qualifications and Requirements
- Bachelor's Degree in communications, or related field preferred
- 1-2 years of demonstrated relevant publicity experience (book publishing experience a plus)
- Interest in book marketing and media outreach
- Ability to autonomously multi-task, prioritize tasks, and manage time effectively
- Strong written and verbal communication skills
- Strong attention to detail and organizational skills
- Ability to travel to author and/or industry events, as might be needed
Microsoft and Google suite experienc