AEG is hiring: Head of Marketing, Brand & Creative in Portland

The Head of Marketing, Brand, & Creative will be responsible for leading all marketing activities for Hearts of Pine. Do you have a passion for soccer, for Maine, and for building a global community of fans who love the Hearts brand? Are you ready to work in an entrepreneurial environment where you'll show off a wide range of marketing talents? Are you continuously looking for ways to deliver impactful programming & storytelling that engages the hearts and minds of soccer fans?

Join us as we kick off our 2025 inaugural season! This position will offer a once-in-a-lifetime opportunity to help launch Maine's first-ever professional soccer club and to bring a compelling marketing vision to life.

Reports to: Club President
Level: VP or Senior Director, depending on experience
Base Salary Range: $75,000-$90,000, plus bonus potential
Relocation assistance: Negotiable

Responsibilities:

• Lead all marketing team members and freelancers, across Brand & Creative, Social Media, Digital Marketing, Experiential Marketing, and Media Relations / PR
• Develop and implement strategic marketing plans to achieve club goals
• Plan and oversee marketing campaigns in an effort to drive sales and increase brand affinity
• Collaboratively support community initiatives and player appearances
• Provide brand vision for game presentation elements (e.g. music, programming, talent, signage) and work closely with operations staff to ensure all consumer facing marketing and brand elements are presented appropriately
• Collaborate with the sales team to create campaigns focused on customer acquisition and retention, across season tickets, premium tickets, group tickets, and other products
• Collaborate with the partnerships team to ensure that the club is meeting partnership obligations, while also identifying ways to create win-win initiatives for the club and its partners
• Collaborate with senior management to ensure all creative assets properly reflect the brand and are consistent with marketing and sales objectives
• Work with all other departments to ensure cross-platform execution
• Maintain a thorough knowledge of the competitive landscape and the brand's competing strengths, weaknesses and market position
• Develop and motivate team members
• Work nights/weekends as necessary, especially on the dates of the club's 18 home games
• Perform other related duties as assigned

Required Experience & Knowledge

• Ability to lead within a fast-paced environment and deliver on multiple projects in parallel, while meeting deadlines and staying within budget
• Demonstrated ability to lead a team
• Experience coordinating marketing freelancers and media agencies
• Ability to organize and oversee multiple priorities and projects simultaneously
• Extensive understanding of creative production processes
• Extensive experience developing digital and social creative solutions, with "big picture" brand-building always top of mind
• Strong problem solving, decision making and analytical skills
• Demonstrated understanding of how marketing, creative and media work seamlessly to help brands succeed
• Strong interpersonal and communication skills
• Independent, self-motivated and creative
• Proficient in a wide range of marketing and design software
• Experience with marketing in a live sports/entertainment context, with a passion for soccer preferred

Experience:

• At least 8 years of work experience in marketing roles
• At least 4 years of experience within sports, entertainment, and/or startup environments
• At least 4 years of experience delivering creative assets in accordance with marketing plans
• At least 4 years of direct supervisory experience

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

1. Do you currently live within a 1 hour drive of Portland, Maine?
2. What are your connections, if any, to Maine?
3. Do you have prior experience at a professional sports team?
4. Do you have a link to an online portfolio for us to see examples of your work?