Director Marketing Analytics

Wripple is looking for a Director Marketing Analytics/Measurement Strategy Lead for one of our biggest clients in Atlanta. This person will sit on the Marketing Insights & Analytics team and will be responsible for standing up and optimizing new Marketing Mix Modeling (MMM) and GenAI predictive attribution tools. This highly visible role requires an experienced leader with the ability to drive buy-in, champion new measurement strategies, advocate change management, and effectively communicate the broader value of Marketing Analytics across the organization. You will work across teams to establish a holistic marketing measurement strategy, integrating new methodologies with the existing analytics framework. This is a 40 hour/week, 12 month contract hybrid onsite (1-2 days/week) in Atlanta preferred. Key Responsibilities: • Oversee the implementation and optimization of MMM and GenAI measurement tools, holding partners accountable and ensuring that they deliver actionable insights into marketing’s impact on revenue and other key performance indicators. • Lead change management efforts to drive adoption of new measurement capabilities, advocating for their value to senior leadership and cross-functional teams. • Collaborate with marketing, finance, and analytics teams to integrate MMM and predictive attribution into broader marketing ecosystem. • Develop and refine a comprehensive measurement strategy that aligns with both brand and conversion-based objectives, positioning these tools as central to our long-term analytics capabilities. • Act as a primary ambassador for the MMM and GenAI measurement tools, creating strategic POVs on how they complement existing analytics and drive value for marketing, as well as reconcile potentially divergent insights derived from these tools • Foster a collaborative culture of innovation and analytical excellence. What You Need to Succeed (Minimum Qualifications) • 7 years of experience in marketing analytics, measurement strategy, or a related field, with extensive experience in Marketing Mix Modeling and predictive attribution. • Proven experience in managing large-scale analytics implementations. • Strong stakeholder engagement and change management skills, with the ability to communicate the strategic value of new tools across levels. • Expertise in marketing metrics, with a deep understanding of both brand and conversion-based KPIs. • Excellent executive presence and communication skills, with the ability to translate complex analytics into clear, actionable insights. What Will Give You a Competitive Edge (Preferred Qualifications) • Bachelor’s or Master’s degree in Analytics, Marketing, or a related discipline. • Familiarity with predictive attribution tools. • Enthusiasm for driving a deeper understanding of consumer behaviors through measurement and analytics. • Demonstrated experience in evangelizing new tools within cross-functional teams and driving large-scale adoption. ABOUT WRIPPLE: Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business. Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work. Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process. If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join . After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.