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SSB Consulting Group LLC

Director of Product Marketing

SSB Consulting Group LLC, Scottsdale, AZ, United States

Affinaquest powers colleges and universities with specialized fundraising solutions designed to cultivate philanthropy today and ensure lasting affinity for tomorrow. Offering unparalleled business intelligence, advanced data analytics, and innovative CRM software native to the Salesforce platform, Affinaquest equips clients to be the architects of their success - surfacing opportunities for increased and more personal engagement, resulting in meaningful revenue growth. Our approach to innovation is not about reinventing the wheel - it's about transforming it.

KEY FACTS

  • Market-leading Salesforce ISV in Institutional Advancement and Collegiate Athletics
  • The preferred next-gen Advancement solution of the "Top 300" fundraising institutions.
  • Serving over 50% of the Power-5 athletic programs.
  • 10+ years in data warehousing, data quality, lifecycle hygiene, analytics, and CRM.
POSITION DESCRIPTION SUMMARY

Affinaquest is seeking a dynamic and experienced Product Marketer to join our team. The ideal candidate will have a strong background in marketing software products to higher education institutions. This role requires a strategic thinker with the ability to develop and execute comprehensive marketing plans that drive product adoption and client engagement.

KEY RELATIONSHIPS

Reports to: Chief Client Officer

Other key relationships: CRO, EVP of Strategy, Product Management, Solutions Engineering

Requirements

MANDATORY QUALIFICATIONS TO APPLY
  • Proven experience in marketing software products to higher education institutions.
  • Strong understanding of CRM, Predictive Analytics, and AI technologies.
  • Proficiency in digital marketing tools and platforms, including marketing automation, analytics, and CRM systems.
PRIMARY RESPONSIBILITIES AND ACTIVITIES INCLUDE:
  • Develop and execute marketing strategies to position our CRM, Predictive Analytics, and AI software products effectively within the higher education market.
  • Work cross functionally with the product management sales, and clientservice teams to align on product features, market needs, and client feedback.
  • Craft compelling messaging and positioning tailored to the unique needs of Athletics and advancement offices.
  • Create and manage multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and social media.
  • Conduct market research to identify trends, client needs, and competitive landscape.
  • Develop clear and compelling product messaging that differentiates our products in the market to ensure all external communications reflect this positioning.
  • Collaborate with the sales team to create sales enablement materials, including presentations, product demos, and case studies.
  • Utilize data-driven marketing techniques to analyze campaign performance and optimize strategies for maximum impact.
  • Develop and maintain relationships with key stakeholders within the higher education sector, including influencers, partners, and industry organizations.
  • Monitor and report on the effectiveness of marketing efforts, providing insights and recommendations for continuous improvement.
IDEAL ATTRIBUTES
  • Bachelor's degree in marketing, Business, or a related field; MBA or advanced degree preferred.
  • Demonstrated ability to develop and execute successful marketing campaigns.
  • Excellent written and verbal communication skills, with the ability to craft compelling messages for different audiences.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions. Self-motivated, results-oriented, and able to work both independently and as part of a team.
  • Strategic thinking with the ability to see the big picture and plan long-term strategies.
  • Leadership and team management skills.
  • Exceptional written and verbal communication skills.
  • Proficiency in CRM and marketing automation tools.
  • Creativity and the ability to produce innovative and original ideas
POSITION LOCATION
  • Corporate Headquarters ( ASU SkySong, Scottsdale, AZ )
- Hybrid Office Policy: Employees are required to be in the office on Tuesday, Wednesday, and Thursday to foster speed of collaboration, engagement, and community.

TRAVEL REQUIRED
  • Limited Travel - Occasional Conferences

Affinaquest is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.