Marketing Content Specialist
ADVANTAGE TSI, Cincinnati, OH, United States
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Bellevue, WA. Marketing Content Specialist Top Skills: * Experience with site merchandising, onsite CX optimization, and CMS (content management software) tools * High proficiency in design tools such as Adobe Photoshop, Illustrator, InDesign, or Canva * Exceptional organizational skills and ability to multitask, problem-solve and prioritize * Demonstrate a high level of attention to detail, accountability, and commitment to excellence Position Summary: The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution. Responsibilities: * Forecast and track marketing and sales trends, analyzing collected data. * Research consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. * Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. * Gather data on competitors and analyze their prices, sales, and methods of marketing and distribution. * Measure the effectiveness of marketing, advertising, and communications programs and strategies. * Develop and implement procedures for identifying advertising needs. * Direct trained survey interviewers. * Best-in-class content: Build compelling and informative content for Product Listings, A+ content, and Enhanced Brand Content (EBC) to educate customers and increase conversion. * Content Excellence: Assist in building and auditing PDPs, executing leadership requests, driving PDP enhancements, and maintaining PDPs to align with strategic focus. * Brand store: Work closely with the Sr. Marketing Manager to design and build weekly content updates and full quarterly refreshes. * Site Placements: Create campaign assets across various site placements, such as Amazon Posts and Brand Stories. * Communicate design rationale in a clear, respectful, open, and fluent manner across stakeholders. * Independently lead various requests, initiatives, and projects requiring a high degree of organization and effective communication across multiple departments and functions. * Conduct a daily audit of Product Detail Pages and report issues such as policy compliance and PDP content health. Requirements: * Bachelor's degree in marketing or equivalent training required. * 5-7 years related experience required. * High proficiency in design tools such as Adobe Photoshop, Illustrator, InDesign, or Canva * Experience with site merchandising, onsite CX optimization, and CMS tools * Exceptional attention to detail * Experience with design principles, typography, layout, and grid structures * Strong understanding of design process, specifically production design * Ability to manage competing business priorities with cross-functional partners * Strong time management skills to multi-task and meet tight deadlines * Apply design principles that help drive successful design * Understanding Amazon's sales channel and customer base, e-commerce and its associated merchandising/marketing tactics is a plus. * Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills. * Ability to work independently and manage one's time. * Knowledge of principles and methods for showing, promoting, and selling products or services. * Knowledge of media production, co