Marketing Manager - Managed Services (Remote)

Type: Full time Job ID: JR9814 The Marketing Team at North American Partners in Anesthesia (NAPA) is seeking a strategic, results-oriented, and data-driven marketing professional to join our team. Reporting to the Vice President of Marketing and supporting the Managed Services Business Unit, the Business Development Marketing Manager will spearhead Account-Based Marketing (ABM) initiatives to drive brand awareness and cultivate a robust pipeline for NAPA’s innovative anesthesia focused managed services targeting academic health institutions and large, integrated health systems. This role is pivotal in designing and implementing go-to-market strategies, increasing brand visibility, and optimizing marketing efforts to support growth in managed services. The ideal candidate is a proactive, hands-on professional with deep expertise in Account-Based Marketing (ABM), B2B lead generation, marketing automation, and inbound marketing—especially within the healthcare sector—to generate revenue and meet business objectives. Key Responsibilities Account-Based Marketing Strategy: Design and implement integrated marketing campaigns to generate leads and support business goals for managed services in targeted hospital markets. Execute targeted, data-driven ABM programs that drive B2B demand generation and increase customer acquisition. Marketing Automation: Utilize ABM platforms (e.g., 6sense, Terminus) and marketing automation tools (e.g., HubSpot) to develop and optimize multi-channel campaigns. Manage segmentation, email workflows, and automated lead nurturing initiatives. Data-Driven Decision Making: Track, measure, and analyze marketing metrics, including funnel performance and campaign effectiveness, to inform strategy and improve conversion rates. Leverage data insights to refine marketing tactics and align them with revenue objectives. Collaboration with Business Development: Partner closely with the Business Development team and regional leadership to implement data-informed ABM strategies, ensuring alignment with organizational growth goals. Market Insights: Analyze market trends, competitive landscapes, and local market dynamics to craft campaigns that resonate with healthcare stakeholders. Lead Generation and Call Campaigns: Lead outbound call campaigns to initiate, nurture, and qualify leads while ensuring follow-up and engagement at every stage of the sales funnel. Event Marketing: Strategize and execute lead generation efforts for healthcare conferences, symposiums, and industry events to enhance brand presence and establish relationships with key healthcare clients. Content Development: Collaborate with internal teams to create relevant marketing materials tailored to specific managed services sectors, such as blogs, whitepapers, one-pagers, videos, and other educational content. Referral Campaigns: Manage campaigns to strengthen referral programs, fostering internal advocacy to drive new client acquisitions. Position Requirements: Bachelor’s degree in marketing or a related field. 5+ years of B2B marketing experience with a focus on lead generation and growth through multi-channel campaigns in the healthcare sector. Proficiency with marketing automation tools (e.g., HubSpot), with expertise in lead scoring and nurturing workflows preferred. Demonstrated success managing the sales funnel , nurturing leads, and improving conversion rates. Strong analytical skills with the ability to interpret multi-source data, report on KPIs, and optimize pipeline development. Exceptional project management and organizational abilities to thrive in a fast-paced, independent environment. Knowledge of digital marketing channels, including SEO, PPC, social media , and email marketing. Excellent written and verbal communication skills for conveying ideas and insights to cross-functional teams. Willingness to travel (10%) for healthcare conferences and business development events. Preferred Qualifications: Proven expertise in outbound lead generation strategies, including call campaigns and event marketing. Experience in the healthcare industry is highly desirable. Total Rewards Salary: $110,000 – $125,000 Generous benefits package, including: Paid Time Off Health, life, vision, dental, disability, and AD&D insurance Flexible Spending Accounts/Health Savings Accounts 401(k) Leadership and professional development opportunities This role offers an exciting opportunity to make a measurable impact in managed healthcare services by driving innovative marketing strategies, collaborating with industry leaders, and delivering growth in a dynamic, mission-driven organization. About Us North American Partners in Anesthesia (NAPA) has evolved through more than 30 years to become a leader in anesthesia and perioperative services. Single specialty and clinician led, we remain committed to our mission of delivering exceptional patient experiences, every day. At NAPA, we cultivate leaders, promote work-life balance, and celebrate diversity. We know your success promotes our success, and we give you the tools and programs to achieve your goals. With flexibility, a collegial and collaborative environment, a wide range of market-leading benefits, and career opportunities from coast-to-coast, your future is waiting at NAPA. North American Partners in Anesthesia is an equal opportunity employer. #J-18808-Ljbffr