Senior Specialist - Marketing Automation - GA - On Site

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About Us

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com .

Position Summary

As a Sr. Specialist - MarTech Administration with a focus on the Marketo platform, reporting to the Senior Manager, you will play a pivotal role in supporting the Marketing team by enabling them to execute, monitor, and optimize campaigns effectively. You will take a lead role in administering and maintaining Vensure's marketing technology stack, with primary emphasis on Marketo, while contributing to database strategy initiatives. Additionally, you will collaborate closely with cross-functional teams to ensure the health and growth of top-of-funnel activities.

Essential Duties and Responsibilities

• Proactively own the administration and optimization of Marketo, ensuring the platform operates efficiently and aligns with business goals.
• Take full ownership of Marketo training for the organization, identifying needs, developing resources, and empowering teams to maximize platform usage with minimal guidance.
• Manage relationships with external agencies, proactively coordinating efforts to ensure efficient use of resources and optimizing allocated hours to maximize impact.
• Provide operational support across the MarTech stack to help launch, track, and optimize programs in collaboration with outside agency or contractor resources.
• Monitor and manage conversion tracking across platforms such as Google Ads, Bing, LinkedIn, and email campaigns, ensuring leads are accurately tagged for attribution.
• Collaborate with Sales Operations, Sales, Marketing, and other departments to support the monitoring of business strategies, revenue growth, and KPIs.
• Leverage data and analytics to measure performance, track key metrics, and identify opportunities for improvement.
• Support process improvement initiatives by collaborating with departments such as Product and Customer Success to align on goals and optimize workflows.
• Stay informed on industry trends and best practices in marketing operations and MarTech to bring innovative solutions to the team.
• Assist the cross-functional team in ensuring VES leads are properly routed and converting as per established processes, contributing to an efficient lead management system.

Knowledge, Skills, and Abilities

• Strong analytical and problem-solving skills, with experience using data and analytics to improve performance
• Excellent communication and collaboration skills, with the ability to work effectively with a team
• Knowledge of the sales process and the company's target audience and goals
• Strong project management skills, with the ability to prioritize and manage multiple tasks and projects
• Flexibility and adaptability to change
• A desire to learn and grow in the revenue operations field, and a willingness to continuously improve and develop skills
• Ability to flourish and show agility in a fast-paced environment
• Basic computer skills, internet skills, business research tools acumen, MS Word, Excel, Outlook, PowerPoint, working knowledge of CRM platforms.
• Strong attention to detail and ability to support and manage simultaneous requests
• Clear commitment to producing polished work
• Consistently demonstrating attention to detail

Education & Experience

• 3-5 years of experience in marketing operations at a global organization
• Expertise in the Marketo platform, with at least 1 year serving as a Marketo Administrator
• Strong analytical and problem-solving skills, with the ability to use data and analytics to support and improve performance.
• Proficiency with sales and marketing tools, such as CRM platforms (e.g., Salesforce, HubSpot, 6Sense, Mutiny, SalesLoft).
• Proficiency in business software such as MS Word, Excel, Outlook, PowerPoint, and basic internet research tools