Digital Marketing Specialist

Job Title : Digital Marketing Specialist (Full Time) Location: Remote / Hybrid Start Date : Starting Immediately Location: New York City or LA ideally - potentially will consider some other cities. About VOICEINSPORT: VOICEINSPORT is a leading sports company dedicated to empowering women athletes. We are passionate about amplifying the voices of women in sports and providing a platform that fosters growth, community, and excellence. Our team is a dynamic group of professionals and athletes committed to making a difference in the sports industry. Position Overview: We are seeking an experienced Digital Marketing Specialist to join our team either as a full-time position or as a contract basis, with the potential to transition into a full-time position. Reporting to the VOICEINSPORT Head of Marketing, you will play a critical role in driving our digital marketing initiatives to reach athletes and coaches nationwide. This is an exciting opportunity to work closely with women athletes and industry experts in a fast-paced startup environment. Key Responsibilities: Ad Creation: Develop and launch new advertising campaigns targeting athletes and coaches across various digital platforms. Budget Management: Oversee and optimize weekly, monthly, and yearly marketing budgets to maximize ROI and meet acquisition goals. Content Planning: Plan and manage content across multiple channels, ensuring consistency with brand messaging and audience engagement. SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic. Customer Acquisition Strategy: Establish and execute effective customer acquisition strategies to grow our user base. Digital Program Execution: Lead the execution of digital marketing programs, including paid social media, email marketing, display advertising, and search marketing. Analytics and Reporting: Utilize tools like Google Analytics and Tableau to track performance, analyze data, and provide actionable insights. Marketing Automation: Implement and manage marketing automation tools to enhance campaign efficiency and personalization. Collaboration: Work closely with cross-functional teams, including content creators and designers, to align marketing efforts with overall business objectives. Qualifications: Education : Bachelor's degree in Digital Marketing, Data Analytics, or a related field. Experience : 3-5 years of experience in paid marketing and acquisition marketing roles. Technical Skills (Required): Proficiency with Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console, and/or Bing Ads. Knowledge of SEO best practices and experience in optimizing websites for search engines. Experience with marketing automation tools. Familiarity with social content platforms like Dash Hudson. Proficiency with data visualization tools like Tableau. Analytical Skills: Strong ability to analyze data and translate findings into strategic actions. Communication Skills: Excellent verbal and written communication abilities. Work Ethic: Self-motivated with a strong work ethic and the ability to thrive in a fast-paced environment. Detail-Oriented: Meticulous attention to detail in planning, execution, and analysis. Passion for Sports: A genuine interest in women's sports and a desire to contribute to our mission. Why Join VOICEINSPORT? Impactful Work: Be part of a movement that is changing the landscape for women in sports. Collaborative Environment: Work alongside passionate professionals, athletes, and industry experts. Flexibility: Enjoy the freedom of a remote / hybrid position with flexible hours. Professional Growth: Gain valuable experience and mentorship under the guidance of our Head of Marketing, Creative Director & Founder. Professional Development: Gain valuable experience in a startup environment, contributing to a variety of innovative projects. How to Apply: If you are a dynamic digital marketing professional with a passion for sports and a desire to make a difference, we'd love to hear from you Please submit your: resume and a cover letter explaining why you're a great fit for this role and your specific experience growing communities through digital strategies to infovoiceinsport.com Provide an example of a digital campaign you created with the top 3 KPI’s indicating the success of your work. (Please NOTE: conversion into a customer or member must be included as 1 of the key KPI’s). Please submit as a pdf format. VOICEINSPORT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.