DoorDash USA
Retention Marketing Manager, New Use Cases (Going Out)
DoorDash USA, Seattle, Washington, us, 98127
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. About the Role
You’ll be joining the Going Out team, which is focused on building millions of in-person connections between Merchants and Consumers by driving in-store sales. We are building from the ground up, and this team has been working on the problem for less than a year, which means you’ll have a big opportunity to shape strategy and build with us. The success of Going Out is dependent on our ability to reach our customers, communicate the value & mechanics of the program, and match them to the right restaurants to bring them into the product. As Retention Marketing Manager for Going Out, you will be responsible for carrying out tests via CRM to socialize the new features and benefits offered with the Going Out product to drive new and ongoing engagement. You will help to carry out the right ad-hoc and lifecycle strategies for the Going Out customer and identify opportunities to tie in Going Out messaging to our existing suite of CRM programs. You're excited about this opportunity because...
Create CRM campaigns across the customer lifecycle including automations and ad hoc communications to support adoption of and retention to our Going Out product. Manage end-to-end development and execution of email campaigns, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing feedback from multiple stakeholders. Establish a strong working relationship with cross-functional stakeholders across Integrated Marketing (PMM), Product, Operations, and Analytics teams. Set up and monitor complex journeys, triggers, and automations with static and dynamic content. Analyze campaign results, develop benchmarks, and create and share regular performance reports. We're excited about you because...
4+ years experience in customer retention, email, and/or growth marketing. Record of driving business results via cross-channel marketing campaigns. Strong stakeholder management and interpersonal skills. Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems. Extremely organized, dependable, self-motivated & ability to multi-task. Bachelor’s degree or equivalent experience.
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DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. About the Role
You’ll be joining the Going Out team, which is focused on building millions of in-person connections between Merchants and Consumers by driving in-store sales. We are building from the ground up, and this team has been working on the problem for less than a year, which means you’ll have a big opportunity to shape strategy and build with us. The success of Going Out is dependent on our ability to reach our customers, communicate the value & mechanics of the program, and match them to the right restaurants to bring them into the product. As Retention Marketing Manager for Going Out, you will be responsible for carrying out tests via CRM to socialize the new features and benefits offered with the Going Out product to drive new and ongoing engagement. You will help to carry out the right ad-hoc and lifecycle strategies for the Going Out customer and identify opportunities to tie in Going Out messaging to our existing suite of CRM programs. You're excited about this opportunity because...
Create CRM campaigns across the customer lifecycle including automations and ad hoc communications to support adoption of and retention to our Going Out product. Manage end-to-end development and execution of email campaigns, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing feedback from multiple stakeholders. Establish a strong working relationship with cross-functional stakeholders across Integrated Marketing (PMM), Product, Operations, and Analytics teams. Set up and monitor complex journeys, triggers, and automations with static and dynamic content. Analyze campaign results, develop benchmarks, and create and share regular performance reports. We're excited about you because...
4+ years experience in customer retention, email, and/or growth marketing. Record of driving business results via cross-channel marketing campaigns. Strong stakeholder management and interpersonal skills. Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems. Extremely organized, dependable, self-motivated & ability to multi-task. Bachelor’s degree or equivalent experience.
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