AccuWeather
Head of Marketing
AccuWeather, State College, Pennsylvania, United States, 16801
Job Title:
Head of Marketing
Apply fast, check the full description by scrolling below to find out the full requirements for this role. Reports To:
Chief Executive Officer
FLSA:
Exempt
Number of Openings:
1
Location:
State College, PA
or
New York, NY
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. Today, AccuWeather is the most used source of weather forecasts and warnings in the world, known to billions, and proven and verified to be the most accurate.
Position Summary
Reporting to the Chief Executive Officer with direct access to the Executive Chairman and Founder, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.
The Head of Marketing will oversee, plan, organize, staff, and execute all marketing activities, including advertising and promotional campaigns, branding strategies, public relations, event marketing, social media, and CRM programs. This person will have the key responsibility for developing consistent messaging and training to increase the effectiveness of sales efforts, partnerships, and channels.
Key Responsibilities and Duties
Develop cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels.
Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data.
Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency.
Partner with cross-functional leaders to drive successful new product launches.
Improve marketing programs to support AccuWeather's critical partnerships.
Manage vendors and agencies and coordinate with internal staff functions.
Develop and prioritize plans for international expansion and growth.
Qualifications
A Bachelor's degree in Marketing or a similar field or equivalent combination of education and experience is required. An MBA in Marketing is preferred.
Demonstrated experience growing a brand and maximizing company revenue.
Strong creative insight and ability to inspire others.
Proven ability to work with and influence executives.
Hands-on leader willing to get involved in the details.
Deep understanding of and substantial experience with Digital Media required.
Ability to assess talent and build high-performing teams.
Previous experience leading a successful marketing team.
Demonstrated ability to put strategic vision into motion.
Experience with analytics and measurement methods.
Proven ability to develop advertising and promotional programs.
Must have strong communication skills.
Experience in PR and managing outside Agencies of Record is beneficial.
Pay Transparency:
State College, PA:
$200,000 - $210,000 + annual bonus opportunity
New York, NY:
$245,000 - $255,000 + annual bonus opportunity
Benefits
Comprehensive healthcare and dental benefits.
401(k) retirement plan with 50% company match.
A collaborative work environment.
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.
#J-18808-Ljbffr
Head of Marketing
Apply fast, check the full description by scrolling below to find out the full requirements for this role. Reports To:
Chief Executive Officer
FLSA:
Exempt
Number of Openings:
1
Location:
State College, PA
or
New York, NY
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. Today, AccuWeather is the most used source of weather forecasts and warnings in the world, known to billions, and proven and verified to be the most accurate.
Position Summary
Reporting to the Chief Executive Officer with direct access to the Executive Chairman and Founder, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.
The Head of Marketing will oversee, plan, organize, staff, and execute all marketing activities, including advertising and promotional campaigns, branding strategies, public relations, event marketing, social media, and CRM programs. This person will have the key responsibility for developing consistent messaging and training to increase the effectiveness of sales efforts, partnerships, and channels.
Key Responsibilities and Duties
Develop cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels.
Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data.
Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency.
Partner with cross-functional leaders to drive successful new product launches.
Improve marketing programs to support AccuWeather's critical partnerships.
Manage vendors and agencies and coordinate with internal staff functions.
Develop and prioritize plans for international expansion and growth.
Qualifications
A Bachelor's degree in Marketing or a similar field or equivalent combination of education and experience is required. An MBA in Marketing is preferred.
Demonstrated experience growing a brand and maximizing company revenue.
Strong creative insight and ability to inspire others.
Proven ability to work with and influence executives.
Hands-on leader willing to get involved in the details.
Deep understanding of and substantial experience with Digital Media required.
Ability to assess talent and build high-performing teams.
Previous experience leading a successful marketing team.
Demonstrated ability to put strategic vision into motion.
Experience with analytics and measurement methods.
Proven ability to develop advertising and promotional programs.
Must have strong communication skills.
Experience in PR and managing outside Agencies of Record is beneficial.
Pay Transparency:
State College, PA:
$200,000 - $210,000 + annual bonus opportunity
New York, NY:
$245,000 - $255,000 + annual bonus opportunity
Benefits
Comprehensive healthcare and dental benefits.
401(k) retirement plan with 50% company match.
A collaborative work environment.
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.
#J-18808-Ljbffr