Assistant Director, Marketing and Communication, College of Health Studies

University of Memphis Career OpportunitiesAssistant Director, Marketing and Communication, College of Health Sciences

Advertised Title:

Assistant Director, Marketing and Communication, College of Health Sciences Campus Location:

Main Campus (Memphis, TN) Position Number:

014077 Category:

Staff (Hourly/Monthly) Department:

College of Health Sciences Minimum Position Qualifications Bachelor’s degree in Marketing, Advertising, Graphic Design, Public Relations, Mass Communications, or a related field and a minimum of two years of relevant work experience. Special Conditions The department is especially interested in candidates who hold a Master’s degree, as well as those with experience using InDesign and Photoshop. Work Schedule Monday-Friday

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. 8:00 a.m. – 4:30 p.m. May require work beyond normal hours including some nights and weekends. Posting Dates

Posting Date:

12/17/2024 Closing Date:

01/10/2025 Hiring Range Commensurate with experience Working Conditions While performing the duties of this job, the employee is regularly required to sit; use hands to handle, or feel; and talk or hear. The employee frequently is required to walk. The employee is occasionally required to stand; reach with hands and arms; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. Special Instructions to Applicants All applications must be submitted online at workforum.memphis.edu. Applicants must complete all applicable sections of the online application to be considered for a position. Applicants are also required to upload (1) a cover letter describing their qualifications and interest in the position, (2) resume, and (3) names and contact information for three references from colleagues who can address the applicant’s professional preparation for this position. Please also upload, under Other Documents, your marketing portfolio (any videos, flyers, advertisements, websites, etc. that you have created). Required work experience is based on full-time hours. Part-time work experience will be prorated as listed. Candidates who are called for an interview must notify the Department of Human Resources in writing of any reasonable accommodation needed prior to the date of the interview. Positions Supervised May supervise graduate assistants/student workers. Knowledge, Skills, and Abilities

Ability to maintain prompt and regular attendance. Excellent writing and editing skills (photo, video, text). Expertise in the use of relevant software for designing and creating materials (e.g., InDesign and Photoshop). Knowledge of online marketing and a good understanding of major marketing channels (ability to clearly define target market). Demonstrable social networking experience, including the use of social analytics tools (based on knowledge of best practices for professional accounts). Knowledge of basic web design and/or experience working with web content management systems, and an understanding of the basic principles of search engine optimization (SEO). Effective communication skills in both written and verbal form, including consultation with faculty members, student interest and enrollment in our programs, as well as sharing our research, academic programs, service outreach, and other newsworthy items with the public. Job DutiesOverall Marketing and Brand Enhancement Enhance the CHS brand through digital, print, and oral marketing strategies. Collaborate with the UofM Marketing team to produce marketing plans and materials that align with University marketing and branding guidelines. Develop, implement and evaluate clear marketing plans, strategies and materials for the college, academic programs, Centers and Institutes, and initiatives. Development of Marketing and Promotional Materials Create college, program, and center specific messages, brochures, flyers, banners, signage and other promotional materials for all academic programs, and Centers and Institutes. Coordinate publicity, photography, videography, web and other marketing and communications needs for assigned areas. Conceptualize and coordinate production and dissemination of videos for promotional use. Generate story ideas for printed publications, news media and online communications tools. Write and edit copy as needed for project completion. Website and Social Media Marketing and Promotion Manage CHS Social Media Sites and provide frequent, timely, and relevant content to reach priority population. Manage CHS website: develop, write, and edit website content that is attractive to and connects with the priority population; optimized for SEO and that utilizes user experience (UX) best practices. Marketing and Promotion of all aspects of College Identify marketing opportunities for academic programs to increase recognition and student enrollment, with an emphasis on online programs. Manage work done by Coordinator for Recruitment within CHS. Oversee video and audio promotional content in facilities. Oversees staff, which may include GAs, interns, and student assistants. Identify marketing opportunities for Centers and initiatives. Identify opportunities for marketing CHS research initiatives and faculty areas of expertise. Analysis of Marketing Data Conduct needs analysis to identify population-specific marketing strategies. Develop and analyze surveys, questionnaires and other forms of feedback. Organize market research and maintain a marketing database. Development and Expansion of Alumni Database and Relations Identify and implement strategies to build an alumni database, track and increase alumni engagement, and maintain ongoing communication with alumni. Other duties as assigned. #J-18808-Ljbffr