Sr. Lifecycle Marketing Manager

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. What you'll do We are seeking an experienced, data-driven, Senior Lifecycle Marketing Manager to lead and implement a comprehensive lifecycle marketing strategy for Docusign's trial audience, focusing on driving product activation, onboarding, engagement, adoption, and conversion. This high-impact, high-visibility, revenue-driving role will own the Lifecycle Marketing trial strategy from initial onboarding and activation to continuous engagement and paid conversion. In this role, you will partner closely with cross-functional teams, including Product-Led Growth, eCommerce, Marketing Operations and Analytics, Creative, and Regional Marketing, to align lifecycle strategies with business objectives and global market needs. You will be instrumental in finding opportunities, driving experiments, and implementing solutions that impact revenue growth. Responsibilities Develop and implement a comprehensive lifecycle marketing strategy for Docusign trialists, guiding them from onboarding to activation to conversion. Act as the Lifecycle lead as part of our cross-functional onboarding, activation, and usage team, driving trial-to-paid conversion. Build and implement targeted, global email, in-product, and mobile campaigns to drive trial onboarding, engagement, product activation, conversion, and ultimately revenue growth. Apply trial segmentation and personalization techniques to tailor messages and offers for distinct audience segments. Employ data analytics tools to track and analyze user behavior, trialist engagement, and conversion metrics. Conduct experiments on lifecycle experiences and campaigns to identify and implement the most effective strategies. Gather and analyze trialist feedback through in-product chat, surveys, and research. Communicate lifecycle marketing strategies, tactics, plans, and results across teams. Partner with internal teams across eCommerce, Product-Led Growth, Marketing Operations and Analytics, Creative, and Regional Marketing. Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) What you bring Basic 8+ years experience in lifecycle marketing or similar role at a fast-growth company, ideally from a product-led SaaS business. Experience with multi-channel marketing campaigns, using standard processes, and building scalable campaigns that deliver results. Bachelor's degree in marketing, business, or related field. Preferred Highly analytical and metrics-driven with the ability to drive insights and trends from data. Strong project management skills and attention to detail. Dynamic, highly-motivated, organized, self-starter. Excellent written and verbal communication skills. Experience with marketing personalization and experimentation. Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $122,300.00 - $190,650.00 base salary. Washington and New York (including NYC metro area): $116,500.00 - $168,200.00 base salary. This role is also eligible for bonus, equity, and benefits. Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers, and the communities in which we live and work. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. #J-18808-Ljbffr