Central Shops on the Block is hiring: Social Media Manager Job in Highland Park

Central Avenue shops are a thriving network of brick-and-mortar shops dedicated to delivering exceptional customer experiences. We are seeking a creative and results-driven Social Media Manager to grow our online presence, engage our local community, and promote our in-store events and daily offerings.

Key Responsibilities

Content Creation & Posting

• Develop and execute a comprehensive social media strategy tailored to the unique needs of brick-and-mortar shops.

• Plan, create, and post engaging daily content (images, videos, reels, stories, and text) across social media platforms such as Instagram, Facebook, TikTok, and more.

• Collaborate with in-store teams to showcase daily promotions, products, and behind-the-scenes moments.

Community Engagement

• Monitor and respond to comments, messages, and reviews to foster a sense of community and address customer inquiries in a timely manner.

• Proactively engage with local audiences, influencers, and businesses to grow our following and strengthen partnerships.

Event Promotion

• Develop digital marketing campaigns to promote in-store events, sales, and seasonal activities.

• Design and share event announcements, countdowns, and live coverage on social media platforms.

• Coordinate with shop managers to capture high-quality content from events.

Analytics & Reporting

• Track and analyze social media performance using analytics tools to measure the effectiveness of campaigns and daily content.

• Provide regular reports with actionable insights to refine strategy and achieve growth goals.

Brand Consistency

• Ensure all content aligns with our brand identity, values, and voice.

• Stay updated on the latest trends and best practices in social media marketing to keep our content fresh and engaging.

Requirements

• Proven experience as a Social Media Manager or similar role, ideally for retail or brick-and-mortar businesses.

• Strong knowledge of key social media platforms, tools, and trends.

• Excellent communication and writing skills with a creative mindset.

• Basic photography and video editing skills; familiarity with design tools (e.g., Canva, Adobe Suite) is a plus.

• Ability to work independently, meet deadlines, and juggle multiple tasks.

• Passion for community-building and supporting local businesses.

Preferred Qualifications

• Experience in marketing or promotions for retail or event-driven environments.

• Familiarity with social media advertising (e.g., Facebook Ads Manager).

• Strong understanding of location-based and hyperlocal marketing strategies.

What We Offer:

• Flexible work hours with opportunities to attend events and collaborate on-site.

• Competitive pay and benefits [if applicable].

• An opportunity to make a tangible impact on the success of local businesses.

How to Apply:

Please send your resume, portfolio (examples of social media work), and a brief cover letter to centralshopHP@gmail.com

We look forward to hearing from you!