Product Marketing Manager

About the role Reporting into marketing but sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in EdTech and/or SaaS. An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based out of our New York City office and reports to our VP of Marketing. Responsibilities Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends Establish key product positioning, messaging, and competitive differentiation across our full product portfolio In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation Collaborate closely with the Customer Success & Sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement. Requirements 7-10 years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption Highly entrepreneurial with a strong desire to learn and grow Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead Youand those around youwould label yourself as intuitive, analytical and naturally curious, and not shy about trying new things Highly organized with keen attention to detail Experience working in a fast-paced, team environment Ability to work in our NYC office 3x per week